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THG Awarded for Transforming Myprotein Product Surplus into Fish Feed in Groundbreaking Sustainability Collaboration
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13 September 2023 – THG plc ("THG" or the "Group"), the global proprietary technology platform specialising in taking brands direct to consumers ("D2C"), is pleased to announce that THG has been awarded the EMEA Circular economy Transition of the Year Award in the 2023 Sustainable Company Awards from Environmental Finance for the company’s initiative to turn unused Myprotein products into fish feed. 
The initiative was championed by THG’s facilities and sustainability teams' partnership with MYGroup, a waste processing company specialising in sustainable commercial disposal. 

The award for Circular Transition of the Year from The Environmental Finance Sustainable Company Awards specifically identifies companies working towards a more sustainable future by transforming their strategies and business models to meet core business requirements in a sustainable manner.  

One Environmental Finance Sustainable Company Awards judge spoke of the project as: “An excellent initiative that delivers tangible positive environmental outcomes as well as a positive economic impact in reducing waste costs for the company and providing a useful raw material for MYgroup.” 

Mark Jones, Chief Sustainability Officer at THG said: “I am incredibly proud of the teams at THG who identified a problem surrounding Myprotein products that cannot be resold - and otherwise disposed of - and came up with an innovative solution to circularity. It’s a privilege to be recognised by the Environmental Finance Sustainable Awards for this innovative project ran here at THG. This recognition showcases that innovation is at the heart of THG and will continue to spur on more innovative sustainability efforts in acting as a force for good to leave the world a better place than we found it.” 

The process to turn out of date Myprotein product into fish feed includes: 

Championing an entrepreneurial attitude is how sustainable developments like this can take place, and it is testament to THG employees’ out of the box thinking and initiative that THG has won this award. Winning the EMEA Circular Transition of the Year Award also demonstrates how THG is working towards its strategic goal of Strengthening its Supply Chain and Circularity. 

Kenneth Henning, Facilities Project Manager for THG said: “When we were faced with the challenge of how to sustainably dispose of Myprotein’s out of date stock, we knew that truly creative thinking was needed from the entire organisation. With true THG entrepreneurial spirit, the challenge was met head on with a creative and innovative solution. Harnessing this innovation to deliver that closed-loop solution demonstrates THG's move towards a more sustainable business." 

To learn more about THG’s 2030 Sustainability strategy, THG x Planet Earth, visit