
THG Beauty
THG Beauty’s ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty owns and operates three major online beauty retailers: LOOKFANTASTIC, Cult Beauty, and Dermstore.
By combining its portfolio of owned brands across skincare, haircare, and cosmetics with a marketplace for over 1300 third-party beauty brands through its online retailers, THG Beauty is uniquely positioned to be a global leader in the prestige beauty industry.
It’s informed by market and brand trend insights from its global consumer base to support brand partners with their new product development capabilities whilst its in-house development and manufacturing capabilities enables independent brands to scale.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. Its strategy is to deliver a leading digital customer experience, product assortment, and elevated brand positioning, whilst generating sustainable, profitable growth with a focus on key UK and US markets.
FY2024
£1,108.5m

THG Beauty’s Strategy is to deliver a leading digital customer experience, product assortment, and elevated brand positioning, while generating sustainable, profitable growth.
Its strategic priorities are:
(1) To maintain its position as the world’s largest online pure-play prestige beauty retailer.
(2) To support global beauty brands in addressing the channel shift in marketing spend from offline to online.
(3) To develop a digitally focused portfolio of prestige owned brands, providing margin enhancement and differentiation.
(4) To provide innovation and product development services directly to the beauty industry.