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THG Nutrition

It operates an increasingly omnichannel model, building a growing offline presence that complements its market-leading direct-to-consumer position. Its vertically integrated manufacturing capabilities power new and improved product development while accelerating speed to market, providing a competitive advantage in responding to evolving consumer demands. 

 

With established presence in major territories and a proven localisation model, the business is well-positioned for rapid scaling in emerging markets. Operating across multiple categories within the expanding global wellness space, THG Nutrition capitalises on consumers’ growing desire to take greater control of their wellbeing through products and services that enhance their lifestyle. 

 

THG Nutrition further differentiates itself through a unique licensing model that monetises brand intellectual property and builds awareness via multi-year, multi-territory agreements – an approach that is distinctive within the category and creates additional revenue streams while expanding global reach. 

FY2024

£579.8m

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Its strategic priorities are:

 

(1) Maintaining Myprotein's position as the world's largest online sports nutrition brand.

 

(2) Increasing offline presence to enhance customer reach through retail, gyms, and experiences.

 

(3) Developing Myprotein's customer base from 'specialist gym go-er' to a broader 'active lifestyle' audience.

 

(4) Evolving the brand to broaden appeal, earning the right to play in high-growth performance and wellness categories.