
Our Purpose, Vision & Values

Our vision is to be the global online leader in beauty and sports nutrition.
We're not just well positioned to lead. We're built to win. We move fast and we never stop pushing. That’s how we got here. That’s how we stay ahead.

Our purpose is to create iconic retail experiences in the beauty, health, and wellness markets.
Whether we’re partnering with Müller or launching LOOKFANTASTIC’s first concept store, we want every interaction with our brands to be more than just a transaction; we want to redefine how consumers engage with beauty and wellness.
We live and breathe our values every single day
We think BIG.
We set ambitious goals and turn obstacles into opportunities.

Ambition
From URL to IRL.
In September 2024, LOOKFANTASTIC opened the doors of its first-ever concept store to bring the brand to life and deepen the connection with customers. This innovative space sets the stage for future expansions into new locations.
Innovation
Myprotein x Vimto
THG Nutrition continues to play a leading role in driving innovation across a number of product categories.
Myprotein's award-winning partnership with Vimto has been a game-changer in the sports nutrition industry. Combining the iconic Vimto flavour with Myprotein's high-quality supplements, this collaboration has brought a refreshing twist to fitness routines everywhere.
Collaboration
We work with some of the best in the business to diversify our customer base and create iconic brand experiences.
Whether you’re flying with Emirates or grabbing a coffee on your morning commute, you can find our products almost anywhere you go.
Our collaborations

Our businesses
THG operates as two distinct businesses - THG Beauty and THG Nutrition - each operating in resilient, growing markets.




