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THG Raises £4 Million From Existing Shareholders To Launch
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The Hut Group, one of Europe’s fastest growing online retailers, has raised £4 million in equity from its existing shareholders. The new funds will support a number of growth initiatives in the second half of 2012 and, in particular, the launch of in August

The new brand will form part of The Hut Group’s Lifestyle Division, which currently includes which delivered revenue growth of 87% in Q1 2012.

In recent years The Hut Group has successfully driven a strategy of diversifying its sales and customer mix, delivering higher margin revenue growth and the launch of is a continuation of this strategy.

The Hut Group’s Chairman Angus Monro said the launch of was a major opportunity for the Group:

“The business currently sells a significant volume of vitamins as part of the Myprotein offering and the team thoroughly understands the sector and the size of the opportunity. The category fits perfectly with the Group’s focus on repeat purchase products and enables the Group to reach a broader customer demographic.”

Notes to Editors:

About The Hut Group

Founded in 2004 and based in Northwich Cheshire, The Hut Group is an online retailer focused on fast moving consumer goods including health and beauty; sports nutrition; gifting; clothing; handbags; footwear; and entertainment.

The Hut Group retails direct to consumers through its own websites across 4 divisions:


In 2009, The Hut Group was ranked no.1 in the ‘Sunday Times Tech Track 100 of the UK’s fastest growing companies’ and ranked the 3rd fastest growing digital company in Europe at the ‘GP Bullhound Media Momentum Awards’ in May 2010.

For further information, please visit

Please find below a list of websites owned by The Hut Group. For more information please visit their websites.

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