Showcasing desirable brands including Mischa Barton, Nica, Ameko, Ri2k and Max C London the boutique will present the latest trends in an accessible, yet aspirational online environment with free delivery on all orders.

Following very successful trading on TheHut.com, handbags and fashion accessories have been identified as a key growth area for The Hut Group which now intends to deliver a market leading retail proposition across Europe through its own site, MyBag.co.uk.

Using The Hut Group’s existing technology platform, infrastructure and relationships, MyBag.co.uk is expected to become a leading handbag and fashion accessories retailer over the next 2 years. Launching today (Thursday 8th April 2010), MyBag.co.uk will focus on key trends, brands and delivering consumers better value than they are currently receiving elsewhere.

As part of The Hut Group’s move into FMCG product areas, other sectors currently under review include Sports, Health & Beauty, Footwear and Toys.

More Information about MyBag.co.uk

Current Product Categories:

• Handbags
• Purses & Wallets
• Jewellery
• Sunglasses
• Fashion scarves
• Hair Accessories
• Belts
• Umbrellas

Current Brands:

• Ameko: Handbags and purses
• And Mary: Jewellery and purses
• Bench: Bags and wallets
• Max C London: Handbags and belts
• Mischa Barton: Handbags
• Nica: Handbags and purses
• Red or Dead: Handbags
• Ri2k: Handbags and purses
• Suzy Smith: Handbags and purses
• Yumi: Handbags and fashion scarves
• Mimco: Handbags and purses
• Lipsy: Handbags and jewellery

Price Points

• Handbags: £8 (canvas shopper) up to £200 (Leather grab bag)
• Belts: from £15
• Jewellery: from £8
• Purses: from £9
• Scarves: from £12
• Sunglasses: from £9
• Umbrella’s: from £9

About The Hut Group

Founded in 2004 and based in Northwich Cheshire, The Hut Group is an online retailing platform focused on fast moving consumer goods including Entertainment (Games, DVDs, CDs, Books), Electricals, Health & Beauty, Footwear, Gifting, Accessories, Toys, Underwear & Sports.

The Hut Group retails online through its own sites, including TheHut.com and Zavvi.com.

In 2009, The Hut Group was ranked no.1 in the Sunday Times Tech Track 100 of the UK’s fastest growing companies.

For further information, please visit THG.com

Please find below a list of websites operated by The Hut Group’s retailing platform. For more information please visit their websites.

TheHut.com, Zavvi.com