Myprotein today marked the high-street debut of its fast-growing activewear category with a new partnership with Footasylum, the leading footwear and sportswear omnichannel business, which will see a curated selection of women’s MP Activewear launch across selected UK stores.

The range  is now stocked in seven Footasylum stores across the UK, including Manchester Arndale, Cardiff, White Rose Leeds, Meadowhall, Oxford Street, Metrocentre and Silverburn. Items available include hoodies, jackets, leggings, shorts and sports bras, with colourways including butter yellow, blush, mint green, slate blue and black. 

The launch introduces the MP activewear offering to Footasylum’s core audience of 16 to 24-year-old urban style leaders, while also placing the brand in a high-footfall, multi-brand athleisure environment for the first time.

Neil Mistry, Chief Executive Officer of THG Nutrition, said: “Activewear has become a key pillar of the Myprotein brand, with strong momentum across our customer base. Expanding into the high street is a natural evolution of this growth. Footasylum is an ideal partner, with a deep connection to a younger, style-led audience and a strong presence across social channels. This launch allows us to bring a curated edit of the range into store and continue building the category at scale.”