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THG Enters Male Grooming Market with Launch of
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The Hut Group today announced its move into the lucrative Male Grooming, Cosmetics and Health & Beauty market with the launch of The decision follows a successful trial period of retailing a broad range of products on its general retail website,


Health & Beauty has been identified as a key market for The Hut Group which intends to deliver a market leading retail proposition across Europe through its own site, has been launched today with the clear message of delivering consumers a better experience than currently available online, based around service, experience & value. will offer Free Delivery as standard, a completely unique offer against existing competitors. The free delivery service is a core value proposition across the portfolio of websites run by The Hut Group.


Using The Hut Group’s existing technology platform, infrastructure and relationships, is expected to become one of the largest online retailers within the Male Grooming market within 12 months.


Results from recent website launches support these ambitious growth plans. was launched 10 weeks ago by The Hut Group and has made a significant impact on the Handbag & Accessories market. Global market intelligence expert, Experian Hitwise, confirmed that has already taken a 10% market share since launch and continues to show rapid growth.


Commercial Director, Richard Chapple, commented: “The Hut Group’s ethos is to deliver market beating service, experience and value to UK & European consumers. The exciting launch of is a further step in our expansion, both organically and through acquisition, in to a broad range of fast moving consumer sectors including Health & Beauty, Sports, Footwear, Fashion and Toys.”


About The Hut Group


Founded in 2004 and based in Northwich Cheshire, The Hut Group is an online retailing platform focused on fast moving consumer goods including Entertainment (Games, DVDs, CDs, Books), Electricals, Health & Beauty, Footwear, Gifting, Accessories, Toys, Underwear & Sports.


The Hut Group retails online through its own sites, including and


In 2009, The Hut Group was ranked no.1 in the ‘Sunday Times Tech Track 100 of the UK’s fastest growing companies’ and ranked the 3rd fastest growing digital company in Europe at the ‘GP Bullhound Media Momentum Awards’ in May 2010.


For further information, please visit


Please find below a list of websites operated by The Hut Group’s retailing platform. For more information please visit their websites.