Myprotein has announced the next chapter in its official partnership with Mars Wrigley, with the launch of TWIX® Impact Whey Protein. Following the successful launches of SNICKERS®, MARS® and BOUNTY®, the latest addition brings the delightful taste of TWIX® to Myprotein’s bestselling whey formula.

The shake delivers 20g of high-quality whey protein per serving, at just 128 Kcal, and is low in fat, combining performance nutrition with the irresistible TWIX® taste experience.

Neil Mistry, CEO of THG Nutrition, says: “The launch of our TWIX® Impact Whey Protein forms part of our incredible partnership with Mars Wrigley, with TWIX® now joining the line-up alongside SNICKERS®, MARS® and BOUNTY®. TWIX® brings something genuinely different to the range - the biscuit gives it a distinct texture and bite that sets it apart from anything else we've launched with Mars Wrigley. Combining that signature chocolate, caramel and biscuit crunch with our high-quality protein, we've created a product that delivers a truly indulgent taste experience alongside trusted nutrition”.

Kerry Cavanaugh, General Manager for Mars Drinks and Treats, commented: “TWIX® is a top 10 UK bars brand, growing at 9% MAT* with a household penetration of 25%**. Flavour innovation has been a consistent growth driver in the protein category, and with the introduction of TWIX® to our range of branded Myprotein Impact Whey Protein powders, we hope to entice TWIX® fans and protein consumers alike, with a new way to enjoy the taste of their favourite confectionery bar.”