Nichols, the international soft drinks business behind the much-loved Vimto brand, has partnered with THG, owner of Myprotein - the world's leading online sports nutrition brand - to launch Myprotein Clear Whey Protein Water – a new ready-to-drink range designed to tap into growing consumer demand for health, wellness and functional beverages.

Launching in September 2026, Myprotein Clear Whey Protein Water will be available in two flavours: Vimto and Raspberry Lemon. The new 500ml range will have an RSP of £2.99 and is sugar-free, low in calories and contains 15g of clear whey protein. Delivering all essential amino acids, it offers a lighter, more refreshing and great-tasting alternative to traditional milk-based protein drinks.

The launch combines Nichols' expertise in soft drinks with Myprotein's leadership in functional nutrition. It also marks the latest milestone in the companies' successful collaboration, which began in 2021 when Myprotein first licensed the Vimto brand for its Vimto Clear Whey Protein range.

Neil Mistry, CEO of THG Nutrition, said:

“More and more consumers are looking to boost their protein intake, and functional drinks are becoming an increasingly important way for them to do so. As the UK's leading Clear Whey brand, we've helped redefine how consumers think about protein, and Myprotein Clear Whey Protein Water answers that growing demand with an easy, refreshing way to add protein throughout the day. It also represents a natural next step for the Myprotein and Vimto partnership, which has already proven its strength across a range of products."