THG LABS have launched their Suncare Trends Report 2026. Once viewed by consumers as a heatwave or holiday purchase, the impact of sunification and skinification is meaning UV defence is now a year-round daily essential which is creating new opportunities across skincare, makeup, haircare and specialist treatment formats. 

The result is a category undergoing rapid transformation. Premiumisation is accelerating, hybrid formats are flourishing, and new opportunities are emerging around scalp care, lip care, dermocosmetics, longevity, inclusivity and under-served areas of the body. At the same time, growing awareness for preventative skin health is expanding the role SPF can play within the wider beauty landscape.

Download the report here: https://www.thglabs.com/resources/reports/suncare-trend-report-2026