Myprotein, the UK’s no.1 sports nutrition brand, today announced the next chapter in its official partnership with Mars Wrigley, with the launch of BOUNTY® Impact Whey Protein. Following the successful launches of SNICKERS® and MARS®, the latest addition brings the unmistakable taste of BOUNTY® to Myprotein's bestselling whey formula.

The shake delivers 20g of high-quality whey protein per serving, at just 113 Kcal, and low in both fat and sugar - bridging the gap between a treat and performance protein.

Neil Mistry, CEO of THG Nutrition, says: "Through our continued partnership with Mars Wrigley, we keep finding new ways to bring together the flavours people love and the nutrition they need. BOUNTY® is an iconic taste, and we're proud to bring that to life in a high-quality whey protein."

"At Myprotein, we never stop innovating. The addition of BOUNTY® to our Impact Whey range is another exciting step forward, and we're confident it'll resonate strongly with our customers - both for its nutritional credentials and that unmistakable coconut and chocolate flavour."

Kerry Cavanaugh, General Manager for Mars Drinks and Treats, commented: “The BOUNTY® brand has enjoyed an incredible resurgence in popularity over the past few years, with one in five consumers now declaring BOUNTY® as their favorite confectionery bar*. With coconut flavoured protein products also continuing to grow in popularity, introducing BOUNTY® to the Myprotein portfolio of Mars Wrigley branded products will offer consumers the perfect blend of our much-loved familiar chocolate coconut taste, combined with Myprotein’s trusted impact whey formula."