Hyde London City, Ennismore’s vibrant lifestyle hotel in the heart of the City, has partnered exclusively with LOOKFANTASTIC, the UK’s leading online beauty retailer, to launch Self-Care Room Service, a series of luxe in-room beauty edits personalised to the needs of each guest. This first-of-its-kind collaboration is designed to help travellers relax, recharge, and indulge in personalised wellness during their stay. 

Blending Hyde’s signature bohemian-chic design and free-spirited energy with historic Grade II-listed architecture just steps from the Old Bailey, guests can now enjoy LOOKFANTASTIC’s expertly curated in-room beauty and wellness edits, priced at £60 each and available throughout the hotel’s 111 guest rooms or as part of a new bookable package.

Each edit is designed to meet every traveller’s needs, from those who have forgotten essential items to those adjusting to new time zones and seeking the perfect night’s sleep, or those who simply want to discover some of the most exciting new product launches, each edit is thoughtfully provided in travel size for convenience on the move.

Keely Gough, Managing Director, LOOKFANTASTIC said: “Partnering with Hyde London City allows us to bring the LOOKFANTASTIC experience directly to guests in a completely new and meaningful way. Beauty has the power to elevateeveryday moments, and through our Self‑Care Room Service edits, we’re making it easier than ever for travellers to feel their best, whether they need a reset or simply the essentials they’ve left behind. This collaboration is an exciting step in our mission to make premium beauty more accessible, personalised, and seamlessly integrated into our customers’ lives.”