Two powerhouses in performance and fitness are joining forces, as athleisure continues to dominate. Myprotein, the UK’s number one sports nutrition brand announces exclusive collaboration with Champion – the legendary American sportswear brand that invented the hoodie over 80 years ago. The new 11-piece training collection is designed for athletes who demand the best quality from their apparel.  

Available now at Myprotein.com  

Neil Mistry, CEO of THG Nutrition, said: “This collaboration with Champion marks an important milestone in Myprotein’s evolution. Activewear is a strategically important and margin accretive category for the business, and one where we continue to see strong consumer demand globally. 

“Partnering with a brand of Champion’s heritage and global recognition allows us to scale our apparel offering, reach new customers and strengthen our position within the broader performance and lifestyle market, while staying true to Myprotein’s performance-led DNA.”