Myprotein, today announced the extension of its official partnership with Mars Wrigley, with the launch of MARS® Impact Whey Protein. Following on from the successful launch of SNICKERS® back in November, the new launch combines Myprotein’s bestselling whey formula with the classic taste of MARS®.

The shake delivers 20g of high-quality whey protein per serving, while capturing the classic combination of chocolate, caramel, and malt flavour that MARS® is known and loved for worldwide.

Neil Mistry, CEO of THG Nutrition, says: "Through our continued partnership with Mars Wrigley, we’re bringing together best-in-class sports nutrition with some of the most recognisable flavours in the world. This extension of the MARS® range reflects a clear shift in the category, where performance and enjoyment are no longer mutually exclusive. Consumers expect products that deliver on both, and this range does exactly that. At Myprotein, our focus is on driving innovation that broadens the appeal of sports nutrition, and partnerships like this allow us to reach new audiences while continuing to serve our core customer. This launch is another step forward in how we evolve the category and build towards what’s next in our product pipeline.”

Kerry Cavanaugh, General Manager for Mars Drinks and Treats, commented: “Myprotein is the perfect partner for us to continue to introduce more shoppers to our range of Mars branded protein products. The MARS® brand is one of our most iconic, and Myprotein is arguably the most reputable retailer in the UK for protein products. Through the familiarity of both brands, and the trusted taste of MARS®, we are looking forward to not only seeing this roll out online, but also throughout major grocery stores in 2026 where it will sit alongside our range of high protein low sugar bars!”