Müller Yogurt & Desserts and Myprotein are strengthening their partnership with the launch of Müller x Myprotein Mixers, a new high-protein yogurt range designed to bring greater enjoyment, variety and texture to the protein segment.
The launch is designed to drive further growth in the protein segment and strengthen the partnership’s position in chilled yogurt and potted dessert protein products. The Müller x Myprotein range continues to outperform the wider CYPD market, delivering more than ten times higher sales growth by value than the same period last year.
The new range will be available in three flavours: Banana Split with Chocolate Crunch, Strawberries and Cream with Vanilla Biscuits, and Cookies and Cream with Cookie Crunch. Each pot contains 15g of protein per 140g pot, and is low fat, supporting retailers in meeting shopper demand for healthier choices while maintaining strong taste credentials (RRP £1.50). It’s the latest NPD in the Müller x Myprotein partnership which first launched in September 2024.
Richard Williams, CEO of Müller Yogurt & Desserts, said: “Our partnership with Myprotein continues to demonstrate there is significant headroom for growth when protein is made more accessible and appealing to everyday shoppers. Today’s protein shoppers want functional nutrition, but they’re not stopping there: they’re looking for products which provide added value and elevated benefits. With Mixers, we’re bringing new textures and flavour combinations into the protein fixture, creating a more engaging eating experience which reflects what Müller does best."
Neil Mistry, CEO of THG Nutrition, added: “The success of our partnership with Müller shows how quickly the protein category is evolving beyond traditional sports nutrition. Consumers still want the functional benefits of protein, but they also expect great taste and enjoyable formats. By combining Myprotein’s expertise in performance nutrition with Müller’s strength in dairy innovation, we’re bringing products to market that deliver both. Mixers are a great example of this - a high-protein product that offers the indulgence, texture and variety consumers are increasingly looking for."