Today, Myprotein has successfully held its first AGM with the Performance Advisory Board, bringing together some of the world’s leading performance and nutrition scientists, medical specialists, and elite athletes. 

The meeting focused on emerging ingredients and the next generation of performance nutrition. The Board’s expertise ensures that Myprotein is not just keeping pace with the latest science, but staying ahead of it. Every formulation and ingredient choice is informed by experts who are actively shaping the research behind the category. 

Key contributors included Professor Luc van Loon, Professor Guillermo Escalante, Dr. Tom Brownlee, Ross Edgley, PhD (hon), Professor Leigh Breen, Professor Craig Sale, and Dr. Ishrat Ahmed. Insights from the session will directly influence Myprotein’s innovation pipeline and the way the brand communicates the science behind its products.