
Our Strategy
THG is a leading vertically integrated, global e-commerce technology group and brand owner, powered by its proprietary technology platform, Ingenuity, through which it also provides end-to-end e-commerce solutions for brands to reach a global e-commerce consumer base.
THG operates under three core divisions (THG Beauty, THG Nutrition and THG Ingenuity), each operating in resilient, growing markets. These divisions leverage the Group’s specialisms: the development of a portfolio of leading consumer brands; and the acceleration of direct-to-consumer growth for third-party clients.
Our direct-to-consumer (D2C) platform Ingenuity provides an end-to-end e-commerce solution to brand owners and enables some of the world’s largest brands to sell their products direct to consumers globally.


The solution removes the complexity and costs of integrating a myriad of suppliers and technology partners to build out a global D2C solution; instead, Ingenuity provides brand owners with a single, proven and already-developed solution. We continue to invest in developing our technology platform as we look to become the go-to enterprise partner for brand digitalisation