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Our Strategy

AutoStore Robot working in THG warehouse picking out orders

THG is a leading vertically integrated, global ecommerce technology group and brand owner, powered by its proprietary technology platform, Ingenuity, through which it also provides end-to-end ecommerce solutions for brands to reach a global ecommerce consumer base.

THG operates under three core businesses (THG Beauty, THG Nutrition and THG Ingenuity), each operating in resilient, growing markets. These divisions leverage the Group’s specialisms: the development of a portfolio of leading consumer brands; and the acceleration of direct-to-consumer growth for third-party clients.

  • Bottle of ESPA product


  • Female model posing in MyProtein clothing


  • Protein bar broken into pieces


  • Close-up of model facing the camera


A person browsing Homebase's website on a laptop

Our direct-to-consumer (D2C) platform Ingenuity provides an end-to-end ecommerce solution to brand owners and enables some of the world’s largest brands to sell their products direct to consumers globally.

Machine engraving the THG logo onto a cap using detailed threadwork
The solution removes the complexity and costs of integrating a myriad of suppliers and technology partners to build out a global D2C solution; instead, Ingenuity provides brand owners with a single, proven and already-developed solution. We continue to invest in developing our technology platform as we look to become the go-to enterprise partner for brand digitalisation

About Us