
Our Strategy
We are a digital━first consumer brands group, specialising in taking brands direct to consumers globally, via our proprietary technology platform, Ingenuity.
We have built a portfolio of leading digital beauty, health, wellness, and sports nutrition brands that are capitalising on the global growth opportunities, supported by the accelerating consumer shift to the e-commerce channel.
Our direct-to-consumer (D2C) platform Ingenuity provides an end-to-end e-commerce solution to brand owners and enables some of the world’s largest brands to sell their products direct to consumers globally.


The solution removes the complexity and costs of integrating a myriad of suppliers and technology partners to build out a global D2C solution; instead, Ingenuity provides brand owners with a single, proven and already-developed solution. We continue to invest in developing our technology platform as we look to become the go-to enterprise partner for brand digitalisation