Farrah Gray
To mark Eid al-Fitr, which celebrates the end of the holy month of Ramadan, Farrah Gray, Head of PR & Events for LOOKFANTASTIC and Senior Sponsor of the THG Multi-Faith Network, shares a personal reflection on the meaning of the celebration. From the discipline and reflection of Ramadan to the joy, generosity and community that comes with Eid, Farrah reflects on the spiritual significance of the occasion and how she celebrates the day with family.
Eid al-Fitr is the festival that marks the end of Ramadan, the month of fasting, reflection, and spiritual discipline for Muslims around the world. It is often described as the “festival of breaking the fast,” both because fasting is forbidden on this day and because it celebrates the strength, patience, and faith it took to complete Ramadan.
Ramadan has its own kind of discipline. While the world, and work, carries on at full speed, my days are highly disciplined, all without food, and yes...even water. The first week is usually referred to as survival (which I find the easiest) but there’s a bit of a messy middle where I start to struggle, but it’s that struggle that makes me stronger, not only spiritually, but physically too.
Why We Celebrate Eid
Eid al-Fitr is our collective exhale after 30 days of intentional restraint. It’s a divine invitation to gratitude, thanking God for the clarity that comes from hunger, the empathy sharpened by thirst, and the quiet victories of showing up for prayer even when exhausted. It resets the soul in many ways.
One of Islam's five pillars is Zakat (charity), our ongoing obligation to give a portion of our wealth to those in need year-round. Yet generosity amplifies tenfold during Ramadan, through extra sadaqah (sincere charity), shared iftars (the meal when breaking fast), and communal support, culminating in zakat al-Fitr, paid just before Eid prayer to ensure every person, regardless of circumstance, can celebrate with full joy and sustenance. This weaves community into the core of this celebration - transforming personal discipline into collective abundance.
Eid honours that transformation, turning inward work into outward joy, a reminder that discipline isn’t deprivation, but preparation for abundance.
How We Celebrate
Celebration starts at dawn with special Eid prayer in mosques or open spaces, everyone in their finest or new clothes, fragrance, the invisible accessory lingering everywhere! “Eid Mubarak!” echoes as we embrace, forgive old grudges, and feast on sweet treats shared with neighbours and the needy.
I will be taking the day off from the beautiful world of LOOKFANTASTIC, to go to Eid prayer and spend the day with my family, eating delicious food, and aim to look my best with all my new season make up discoveries.
Eid, for me, is the beauty industry’s best-kept wellness ritual, except it’s not a trend, and it definitely didn’t start on TikTok. After a month of slowing down, stripping back, and then, almost overnight, stepping into celebration with more intention, more softness, and yes, more highlighter than usual.