AMELIORATE enters a bold new era, as they officially launch their rebrand with a fresh new look, smarter, future-proof packaging, and fresh opportunities to take the brand to new heights globally.   

What’s changed? 

• Sustainable packaging – Ameliorate has moved to Prevented Ocean Plastic (POP), reducing our plastic footprint while protecting oceans for the future. 
• Global compliance – AMELIORATE is now fully compliant across all territories, opening the door to expansion in new markets, with EU rollout planned for January 2026 and US in 2027. 
• Streamlined range – focused on hero products and key revenue drivers for stronger global consistency. 
• Improved quality & value – refreshed packaging, better-standard componentry, and in some hero SKUs, larger sizes at no extra cost.  

While their look has evolved, the purpose remains the same: science-led skincare with results you can trust.  

Mandy McCulloch, General Manager said, “A huge heartfelt thank you to the entire team for your creativity, dedication, and hard work on the rebrand. You’ve not only elevated the brand but also shown what’s possible when passion and teamwork come together. This milestone belongs to all of you.”  

Read more: https://www.ameliorate.com/blog/ameliorates-rebrand/