THG PLC, today announces a strategic partnership with global advertising technology leader, The Trade Desk. For the first time, media buyers (advertisers and agencies) can access THG’s segments from Cult Beauty and LOOKFANTASTIC via self-serve across the entire digital ecosystem on The Trade Desk’s media-buying Kokai platform. 
 

The new offering meets a growing market demand for increasingly personalised, effective and transparent campaigns, based on high-quality data from real-world commerce. Advertisers will have direct access to a variety of quality audience segments across the full funnel – from high-value and budget shoppers to intent-driven browsers and lapsed audiences spanning skincare, makeup, haircare and fragrance categories. Marketers will benefit from more precise targeting to help meet both brand building and performance objectives, as well as measurement of media activity against actual sales, thus closing the loop for return on ad spend. 

 

“We’re extremely proud of how our retail media offering is evolving as we enter the next phase of our partnership with The Trade Desk. Over the past year, we’ve welcomed several new partners and increased our investment in marketing services to strengthen and modernise our proposition. We’re excited about what the next 12 months will bring for THG Beauty Media as we continue to expand and innovate,” said Rachel Moss, Retail Media Director at THG PLC.