US Brand President | THG Beauty

The Opportunity 

THG Brands is one of the group's highest-potential divisions, housing a portfolio of owned beauty and wellness brands with genuine international reach. The US market represents the single biggest growth opportunity in the division's near-term plan — and this role exists to lead it. 

The President, THG Brands – US will be accountable for building the commercial infrastructure, brand presence and operational capability needed to make THG Brands a significant player in the US beauty and wellness landscape. This is a full P&L leadership role, combining strategic vision with the pace and commercial discipline that defines how THG operates. 

The role carries significant weight: the incoming President will be expected to drive growth across D2C and retail channels, lead a high-performing US team, and build THG Brands into a credible and enduring force in one of the world's most competitive markets. 

 

Brand Vision and Portfolio Leadership 

The President will set the commercial and creative direction for the THG Brands portfolio in the US market. This means translating group-level brand strategies into a locally relevant and commercially grounded plan — one that resonates with US consumers without losing the authenticity that underpins each brand. 

 

Key responsibilities 

• Define and lead the US brand strategy across the THG Brands portfolio, aligned to group vision and local market opportunity 

• Set clear positioning for each brand — ensuring differentiated stories, distinct audiences and a coherent portfolio narrative 

• Own brand investment decisions across media, influencer, event and retail marketing, with a clear view on return 

• Lead creative and campaign execution through agency and in-house teams, maintaining brand standards while moving at pace 

• Drive brand awareness and consideration metrics alongside revenue, recognising that both matter to long-term value creation 

• Build equity in priority brands through cultural relevance — partnerships, talent, community and earned media 

 

Product Development 

Product is central to how THG Brands compete. The President will ensure the US voice is embedded in the product development process — from insight to innovation to shelf — so that what lands in market reflects what US consumers actually want. 

• Act as the US commercial lead in the global product development process, ensuring US consumer insight shapes the innovation pipeline 

• Identify white space opportunities in the US market and bring them forward as credible, commercially validated briefs 

• Work closely with Group R&D and formulation teams to prioritise speed to market without compromising quality or regulatory compliance 

• Ensure US-specific regulatory requirements (FDA, FTC, state-level compliance) are embedded in product development timelines 

• Champion product ranges that earn their place — backing winners and being willing to exit underperforming lines 

• Lead the commercial assessment of new product launches: sizing, pricing, positioning and channel fit 

 

D2C and B2B Sales Channels 

Growth in the US will come through both direct and retail channels. The President will be responsible for building and scaling both, ensuring the business does not become over-reliant on any single route to market.
 

Direct-to-Consumer 

• Own US D2C performance across owned websites, subscription, and digital acquisition — driving revenue growth alongside strong unit economics 

• Build a performance marketing capability that can scale efficiently: paid social, search, affiliate, influencer and retention channels 

• Drive customer lifetime value through loyalty mechanics, CRM strategy and personalisation 

• Ensure D2C digital experience reflects brand quality and converts at a level that justifies acquisition investment 

• Lead the US data and analytics function to build a clear picture of customer behaviour and channel performance 

 

Retail and B2B 

• Build and manage relationships with major US retail partners, with Sephora as the priority account (see below) 

• Develop a multi-retailer strategy that extends distribution without diluting brand positioning 

• Lead commercial negotiations on terms, ranging, exclusivity windows and co-investment in marketing and retail experience 

• Ensure operational readiness for retail: forecasting, replenishment, EDI, compliance and on-shelf execution 

• Identify emerging retail channels — prestige independents, specialty, digital marketplaces — and assess their role in the portfolio strategy 

 

Sephora Partnership 

The Sephora relationship is a strategic priority for THG Brands in the US. It is the most important retail partnership in the short-to-medium term plan, and the President will be expected to lead it at the most senior level. 

Partnership expectations 

• Own the Sephora executive relationship as the primary THG point of contact at senior leadership level 

• Lead joint business planning — agreeing annual targets, space allocation, launch calendar and marketing co-investment 

• Drive in-store and online performance metrics: sell-through, rank, reviews, return rates and basket contribution 

• Negotiate ranging decisions and work closely with Sephora buyers and category teams to secure and protect shelf space 

• Ensure THG Brands is a preferred partner — not just listed, but genuinely valued — by delivering on commercial commitments and moving quickly when issues arise 

• Build relationships below the buyer level: field teams, category analysts, digital merchandising — the people who influence execution 

• Identify opportunities to expand the partnership: additional brands, exclusive launches, elevated retail experience, Sephora Inside JCPenney 

 

Supplier and Partner Relationships 

Beyond Sephora, the President will be responsible for building a supplier and partner ecosystem that gives THG Brands a competitive advantage in the US — in terms of cost, speed, quality and reach. 

• Establish and manage relationships with US-based contract manufacturers, 3PLs and fulfilment partners to build a resilient, scalable supply chain 

• Lead procurement conversations on cost of goods — ensuring THG Brands is getting competitive terms as US volumes grow 

• Build relationships with media owners, influencer agencies and digital platforms relevant to the US beauty and wellness market 

• Manage key professional services relationships: legal, regulatory consultants, PR agencies 

• Where relevant, identify and evaluate acquisition or partnership opportunities that could accelerate brand reach or capability 

 

Commercial Performance 

This is a full P&L role. The President will be accountable for the US financial performance of THG Brands — and will be expected to combine ambitious growth targets with the cost discipline the business requires. 

P&L accountability 

• Own the US revenue, gross margin and EBITDA plan — setting it, communicating it and delivering it 

• Drive a culture of financial rigour: accurate forecasting, clean cost management and rapid response to trading variance 

• Make clear and timely investment decisions — backing channels and campaigns that are working and pulling back on those that are not 

• Build the US overhead base at a pace that the business can sustain: hiring ahead of need where justified, but never ahead of the revenue trajectory 

 

Performance metrics 

Commercial	Brand	Operations	People
Revenue, GM%, EBITDA vs. plan	Brand equity, NPS, share of voice	OTIF, returns rate, cost per unit	Engagement, attrition, bench strength

 

Leadership and Team 

The President will build and lead the US leadership team — creating a high-performance environment where talented people have clear expectations, genuine ownership and the support to develop. 

• Define the US organisational structure required to deliver the plan — building for the next three years, not just the next twelve months 

• Attract, hire and retain exceptional commercial, brand and operational leaders into the US team 

• Set a culture of pace, accountability and quality — where strong performance is recognised and underperformance is addressed directly 

• Operate as a visible and credible leader in the US market: with retail partners, media, potential hires and industry peers 

• Represent THG Brands in Group-level conversations, contributing to strategy and investment decisions at ExCo level 

 

Person Profile 

What we are looking for 

• A commercially exceptional leader with proven P&L ownership at scale in the US beauty, wellness or consumer goods market 

• Deep experience in prestige or masstige retail — ideally with direct Sephora account leadership at a senior level 

• Track record of building brands with genuine consumer equity, not just short-term volume 

• Strong D2C credentials: someone who understands performance marketing, retention and digital business economics 

• Experience of operating in a fast-growth, commercially demanding environment — where pace is expected and ambiguity is normal 

• A leader who builds great teams: sets high standards, develops people and creates clarity around expectations 

• Comfortable operating at group level — able to navigate a complex, multi-divisional organisation and influence without authority 

 

How this person operates 

• Moves quickly and makes decisions with imperfect information — knowing when to act and when to wait 

• Commercially grounded: every brand or people decision connects back to cost, revenue or risk 

• Direct and clear in communication — whether with a retail partner, a creative team or the Group CEO 

• High ownership mentality: treats the US business as their own, not as a job 

• Builds trust quickly — with internal teams, external partners and the wider industry 

 

What’s in it for me? 

• Salary: $400-500K
• Hybrid Work Model - 3 days office/2 days home
• Medical, Dental, Vision plans
  
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands