Social Media Lead | Cult Beauty

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

Cult Beauty

Cult Beauty is part of THG Beauty, a division of THG — a global ecommerce group with a mission to be the leading online destination for beauty and sports nutrition. Alongside sister retail sites LOOKFANTASTIC and Dermstore, and a portfolio of owned beauty brands, THG Beauty combines its position as retailer, brand owner and manufacturer to support the beauty industry's ongoing shift online.

Cult Beauty champions transparency and trust, curating a range of premium and cult-status brands for a discerning, beauty-obsessed community across the UK and international markets

Why be a Social Media Lead at THG Beauty? 

As Social Media Lead, you’ll lead Cult Beauty’s social vision and strategy, shaping how the brand shows up, connects and builds community across every platform. Sitting at the intersection of content, culture and creativity, you’ll evolve our channel identities, develop distinctive social-first content franchises and turn our wider content and campaign strategy into ideas designed to make an impact on social. You’ll lead and inspire the social team, championing creative ambition while using audience and performance insights to continually evolve our approach.

As Social Media Lead you’ll:  

• Own and evolve Cult Beauty’s overarching organic social media strategy across
• Instagram, TikTok, YouTube, Facebook and emerging platforms.
• Define a clear purpose, audience and creative approach for each social channel, ensuring our content feels distinctive and platform-native.
• Execute our social-first strategy, identifying how key campaigns, launches, cultural moments and commercial priorities should come to life across social.
• Lead social-first campaign ideation across key brand and commercial moments, working closely with Content, Creative, Buying, Retail Media and Marketing teams.
• Own and manage the social media budget, ensuring investment is strategically allocated across creators, tools and external partners to maximise impact and deliver against key objectives.
• Develop and deliver distinctive, repeatable social-first content franchises that build audience recognition, engagement and brand equity.
• Lead weekly social ideation and planning sessions, creating a culture of proactive creativity and ensuring the team is consistently bringing forward new ideas.
• Act as a guardian of Cult Beauty’s social identity, ensuring our tone of voice, visual language and content approach remain consistent, reviewing and signing off weekly content, creative and copy across channels.
• Identify emerging social trends, platform developments, creators and cultural conversations, translating these into relevant opportunities for our brand.
• Work closely with the Social Media & Community Manager to ensure strategy translates into an effective and balanced social calendar.
• Use channel performance, audience behaviour and social listening to identify opportunities, shape future content and continually optimise our strategy.
• Define social KPIs and success measures, ensuring performance and learnings are clearly communicated back to the wider business.
• Manage, develop and inspire the Social team, creating clear ownership across
• channels while encouraging collaboration and shared learning.• Champion social-first thinking across the wider business, helping teams understand how social can build brand relevance, community and commercial impact.

What skills and experience do I need for this role? 

• 4+ years’ experience in a senior social media role within a brand, retailer, agency or editorial environment.
• Proven experience developing and delivering successful multi-channel organic social strategies.
• Strong understanding of Instagram, TikTok and YouTube, including how audiences, creative behaviours and content formats differ by platform.
• A strong creative instinct with experience developing social-first concepts, campaigns and repeatable content franchises.
• Deep understanding of social culture, trends, creators and emerging platform behaviours.
• Experience leading, managing and developing a social media team.
• Strong understanding of social analytics, with the ability to turn performance data and audience insights into clear strategic and creative actions.
• Strong creative judgement and confidence giving clear, constructive feedback on social creative and copy.
• Excellent communication and stakeholder management skills, with experience collaborating across Content, Creative, Brand, Marketing and Commercial teams.
• Highly organised and comfortable balancing longer-term strategic thinking with the fast-moving nature of social.
• A proactive, curious and collaborative approach, with the confidence to challenge convention and continually evolve how a brand shows up socially.
• A genuine passion for beauty and a strong understanding of the brands, trends,creators and conversations shaping the industry.

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 

• Enhanced maternity and paternity pay, depending on length of service.  

• Up to 10 days compassionate leave. 

• Buy back up to 3 days each year. 

• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP.
   
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.   

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
   
• Up to 50% staff discount on THG brands. 
   
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 

• Anniversary gifts when you hit 5 and 10 years of service.