Senior CRM Executive | Cult Beauty

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

Who is Cult Beauty?Well, we’re a beauty-obsessed team who share a common goal – to become the most trusted beauty retailer in the world! We’re all about intelligent beauty, from the way we pick our ever- lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That’s why we only sell the products that truly blow us away and publish every review on our site. To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you’ll be encouraged to share ideas and empowered to aim for the skies. We’re a team so if we fail, we fail together and try again. We’re not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what ‘beauty’ is and use our platform to challenge the status quo – both in our industry and society.

Why be a Senior CRM Executive at THG Beauty? 

We’re looking for a proactive and results-driven CRM specialist with the capability to operate at Senior CRM Executive level, to support the Senior CRM Manager in delivering a successful CRM growth strategy. With a commercial and creative mind, you’ll be part of a dynamic, innovative team that values creativity, collaboration, and data-driven strategies to achieve monthly revenue targets and channel KPIs. With a strong understanding of customer data, you will be confident using analytics to develop customer engagement and drive commercial value. This is a unique and exciting opportunity to join the CRM team during a key period of growth.

As a Senior CRM Executive you’ll:  

• Manage the end-to-end process for email marketing communications, including developing, briefing, building, subject line ideation and scheduling; championing personalisation and continually optimising with test-and-learn activity
• End-to-end email testing for link accuracy, spelling, grammar, legal compliance, mobile optimisation & deliverability
• Responsible for driving a strategic segmentation plan, to target, retain, and increase the value of customers
• Support the wider CRM team to achieve the monthly revenue targets and channel KPIs, across multiple markets. A reactive mindset to identify gaps or opportunities and propose solutions
• Own, develop and launch new email franchises, including template development, testing and success measurement• Launch automated CRM campaigns, working cross-functionally to uphold seamless customer journeys
• Championing CRM best-practise through the use of dynamic content, personalisation and exploring ESP functionality
• Implement a robust A/B testing roadmap to drive improvement in email engagement
• Cascade monthly campaign plans to the wider business through engaging presentations
• Support Senior CRM Manager on rollout of all partnership marketing media requests for CRM activities
• Mentor CRM Executive to support their development

Reporting:

• Daily, weekly & monthly reporting against key KPIs
• Analyse campaigns results, drive actionable insights and recommendations and
• communicate it clearly Ad-hoc reporting to support reactive initiatives and drive continuous growth
• Confidently present findings to the wider business both verbally and via email
• Ongoing awareness of competitor activity

What skills and experience do I need for this role?

• 2-3 years in a CRM role with experience working with ESPs and dynamic content providers
• Experience in creating email campaigns, including triggered multi-touch journeys across email and other CRM channels
• Experience in understanding data and building segments of customers
• Strong understanding of e-commerce marketing and the beauty industry
• Digitally minded with an innate understanding of mobile-first behaviours
• Strategic thinker who can translate top line objectives into initiatives that can drive results
• Confident using data including data mining and analysis
• Highly articulate and confident communicator, both written and verbally
• Ability to work with multiple stakeholders in a fast-paced environment
• Self-motivated multi-tasker able to handle multiple projects with good time management
• Commercially aware, pro-active and able to show initiative
• Great attention to detail and organisational skills

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 

• Enhanced maternity and paternity pay, depending on length of service.  

• Up to 10 days compassionate leave. 

• Buy back up to 3 days each year. 

• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP.
   
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
   
• Up to 50% staff discount on THG brands. 
   
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 

• Anniversary gifts when you hit 5 and 10 years of service.