Senior Business Development Manager (Powders) - THG Manufacturing

Role: Senior Business Development Manager 

Brand / Business Unit: THG Nutrition | Myprotein 

Reporting to: Chief Operating Officer 

Location: UK - (Travel to our ICON offices 1 day a week / Omega Warrington (Powders) site. 

About the role:

We are seeking an ambitious and commercially driven Senior Business Development Manager to lead strategic growth initiatives across THG Nutrition, with a primary focus on expanding opportunities within Myprotein and our powder-based product portfolio.

This role will be responsible for identifying and executing new business opportunities, driving revenue growth, building strategic partnerships, and developing go-to-market strategies that strengthen our leadership position within the global sports nutrition and wellness category.

The successful candidate will combine strong commercial acumen, category expertise, and relationship management skills to unlock growth across retail, distribution, partnerships, and emerging channels while supporting the continued expansion of one of the world’s leading nutrition brands.

Key Responsibilities:

Business Development & Revenue Growth:

• Identify, evaluate, and execute new commercial opportunities that drive revenue growth across THG Nutrition, with a strong emphasis on Myprotein and powder-based product categories.
• Develop and deliver strategic growth plans focused on expanding market share across domestic and international markets.
• Build and manage a robust pipeline of new business opportunities across retail, wholesale, strategic partnerships, and B2B channels.
• Lead negotiations for high-value commercial partnerships and long-term strategic agreements.

Category & Product Growth Strategy:

• Own commercial growth initiatives within the powder category, including protein powders, performance supplements, wellness powders, meal replacements, and adjacent nutrition products.
• Work cross-functionally with product development teams to identify category gaps, market trends, and new product opportunities.
• Analyze market dynamics, competitor activity, and emerging consumer trends to inform business development priorities.
• Support innovation strategy by identifying whitespace opportunities within sports nutrition and functional wellness categories.

Strategic Partnerships

• Establish and manage relationships with key strategic partners, distributors, retailers, gyms, marketplaces, and third-party commercial partners.
• Identify opportunities for co-branded partnerships and strategic collaborations that expand brand reach and customer acquisition.
• Develop partnership strategies that strengthen Myprotein’s market position globally.

Commercial Planning & Execution

• Build business cases for new opportunities, including forecasting, margin analysis, pricing strategy, and revenue projections.
• Partner closely with supply chain and operations teams to ensure commercial plans align with production capabilities and inventory planning.
• Support annual planning cycles by contributing to revenue forecasting and long-term commercial strategy.
• Monitor commercial performance against KPIs and adjust strategies based on performance data.

Cross-Functional Leadership

• Collaborate with marketing, category management, product development, finance, operations, and supply chain teams to execute growth initiatives.
• Act as a senior commercial stakeholder across major business development projects and strategic initiatives.
• Present business opportunities, commercial recommendations, and growth strategies to senior leadership teams.
• Mentor and support junior team members where required, helping build broader commercial capability across the organization.

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Key Skills & Experience

• 7+ years experience in business development, commercial strategy, account management, or sales leadership.
• Strong experience within consumer goods, sports nutrition, health & wellness, supplements, FMCG, or e-commerce sectors.
• Demonstrated track record of delivering significant revenue growth through strategic partnerships and new business initiatives.
• Strong understanding of nutrition categories, particularly protein powders, supplements, and performance nutrition.
• Experience managing complex commercial negotiations and large strategic partnerships.
• Advanced financial and commercial acumen with experience building business cases and forecasting.
• Strong stakeholder management skills with experience working across cross-functional teams.
• Excellent presentation, communication, and negotiation abilities.

Benefits:  

Career Development  

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.  

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.  

Enhanced Leave  

• 25 days annual leave plus bank holidays.  

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!  

• Enhanced maternity and paternity pay, depending on length of service.  

• Up to 10 days compassionate leave.  

• Buy back up to 3 days each year.  

• Unlock 2 days volunteer leave after 12-months.  

Wellbeing Support  

• Access face-to-face and virtual appointments with our in-house GP.  

• Access our in-house CBT therapist.  

• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  

• State-of-the-art on-site gym.  

• Access to our on-site physio.  

Other Perks  

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme