Senior Brand Manager - MP Activewear

Role: Senior Brand Manager - MP Activewear

Brand / Business Unit: Brand | MP Activewear

Reporting to: Head of Brand - Dotted line into Clothing.

Location: THG HQ (WA15 0AF) Manchester - Office Based

THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. 

Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive our team through every day.

Why be a Senior Brand Manager for MP Activewear at THG? 

As Senior Brand Manager for MP Activewear, you will be responsible for bringing the brand’s campaigns, collections and product launches to life globally.

You will lead the go-to-market strategy for activewear campaigns and product drops, ensuring strong brand storytelling and consistent execution across all channels and markets. Working closely with teams across brand, product, creative and marketing, you will ensure every campaign and launch reflects the performance, style and innovation behind MP Activewear.

This role is ideal for a creative and strategic marketer with experience in activewear, sportswear or fashion brands, who enjoys working in a fast-paced environment and building brands that connect with consumers.

As a Senior Brand Manager (MP Activewear)  you will: 

Campaign & Product Launches

• Lead the go-to-market planning for MP Activewear campaigns, collections and product launches
• Develop clear creative briefs outlining campaign objectives, target audience and product positioning
• Create campaign toolkits, including messaging, launch plans and channel strategy
• Work with creative teams to deliver impactful brand campaigns and product storytelling

Cross-Team Collaboration

• Partner with teams across social, performance marketing, CRM, influencer, PR and commercial to deliver campaigns effectively
• Work closely with product and design teams to understand product features, fabrics and performance benefits
• Ensure campaigns are executed across the full marketing funnel – awareness, consideration and conversion

Global Brand Delivery

• Work with regional teams to adapt campaigns for key international markets
• Ensure all activity remains on-brand and relevant to local audiences
• Support the delivery of consistent global brand storytelling

Consumer & Market Insights

• Use consumer data and campaign insights to improve future campaigns
• Monitor activewear and fitness trends, competitor activity and consumer behaviour
• Analyse campaign performance and identify opportunities for optimisation

What skills and experience do I need for this role?

Essential

• Proven experience in Brand Marketing, Creative or Go-To-Market roles, ideally within FMCG, nutrition, fitness, or lifestyle brands.
• Background in activewear, sportswear, fashion or lifestyle brands
• Strong experience delivering end-to-end campaign launches in a fast-paced environment.
• Excellent stakeholder management skills with the ability to influence cross-functionally.
• Strong storytelling and copywriting skills, with a clear understanding of consumer psychology.
• Data-driven mindset with experience using insights to shape strategy and execution.

Desirable

• Experience within sports nutrition, health & wellness or performance-led brands.
• Exposure to global or multi-market campaign or product launches.
• Understanding of e-commerce and DTC business models.

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 
• Enhanced maternity and paternity pay, depending on length of service. 
• Up to 10 days compassionate leave. 
• Buy back up to 3 days each year. 
• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP. 
• Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa. 
• State-of-the-art on-site gym. 
• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 
• Subsidised bus pass from Manchester City Centre to our ICON office. 
• Up to 50% staff discount on THG brands. 
• On-site staff shop. 
• Access to on-site barber. 
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 
• Anniversary gifts when you hit 5 and 10 years of service.