Head of Influencers - THG Nutrition | Myprotein

 

Life at THG Nutrition

THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear.

Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.

The role

We’re looking for an experience Head of Influencers to lead the creator and ambassador marketing across Myproten. You’ll set the strategy, build meaningful long-term partnerships and turn creator content into measurable brand and commercial growth.

This is a senior role for someone who understands the different communities around performance nutrition and everyday wellbeing.

What you’ll do

• Own the influencer and ambassador strategy across all three brands, from planning and creator selection through to delivery and measurement.
• Build a diverse network of creators, athletes and experts whose audiences and values align with each brand.
• Lead partnerships across paid campaigns, gifting, affiliate activity, events, product launches and longer-term ambassador programmes.
• Create briefs that give partners room to make authentic content while meeting clear brand and commercial objectives.
• Work with brand, social, PR, ecommerce and performance teams to connect creator activity with wider campaigns.
• Manage budgets, agency relationships, contracts and negotiations, securing strong value and appropriate usage rights.
• Set meaningful measures of success, including reach, engagement, content quality, traffic, sales and return on investment.
• Use audience insight, platform trends and campaign results to improve the programme continually.
• Lead and develop the influencer team, building effective processes and high standards for delivery.
• Protect brand reputation by ensuring partnerships are transparent, compliant and grounded in accurate product claims.

Channel Strategy & Commercial Ownership

• Own and evolve the global influencer, athlete, ambassador & creator strategy, ensuring activity supports both brand-building and commercial objectives
• Set the strategic direction for the channel in multiple markets, balancing global consistency with local market nuances
• Own channel performance across key commercial metrics including revenue, new customer acquisition, CAC/CPA, COS, ROI and incremental growth.
• Manage the channel budget, whilst delivering against key commercial metrics including COS, CAC, Revenue
• Identify audience opporutnities, platforms and creator segments and build roadmap to unlock them
• Lead annual, quarterly and campaign planning, translating wider business objectives and NPD launches into clear channel plans
• Regularly present channel performance, opportunities, risks and recommendations to senior leadership

Creator Marketing:

• Scale the existing Myprotein multi-platform creator strategy across Instagram, Tik tok, Youtube and emerging platforms
• Oversee major talent negotiations, contracting, commercial decisions and partnership reviews
• Work closely with paid media and social teams to identify high performing creator content and maximise it's value through amplification
• Lead the evolution of the influencer program from predominantly direct ROI model to a more holistic measurement framework, recognising creator value acorss brand building and commercial performance
• Establish market and platform specific benchmarks to assess creator qualirt, campaign effectiveness and investment decisions
• Create consistent global reporting that enables the business to understand the total value generated by influencer investment

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 

• Enhanced maternity and paternity pay, depending on length of service.  

• Up to 10 days compassionate leave. 

• Buy back up to 3 days each year. 

• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP.
   
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  

• State-of-the-art on-site gym. 

• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 

• Subsidised bus pass from Manchester City Centre to our ICON office.  

• Up to 50% staff discount on THG brands. 
  
  
• On-site staff shop.
   
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 

• Anniversary gifts when you hit 5 and 10 years of service.