Head of Ecommerce - THG Nutrition | Myprotein

Role: Head of Ecommerce

Area: Myprotein UK 

Reporting: Managing Director Myprotein UK 

Location: THG ICON 1, 7-9 Sunbank Lane

Life at THG Nutrition

THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear.Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.

About the role:

We are seeking an ambitious, commercially driven, and data-focused Head of Ecommerce to lead the online trading strategy and digital growth of Myprotein UK. This role will be responsible for driving revenue growth, optimizing customer experience, and leading ecommerce performance across our direct-to-consumer channels.

As Head of Ecommerce, you will own the end-to-end digital trading strategy, working cross-functionally with marketing, CRM, product, analytics, technology, and operations teams to deliver exceptional customer journeys while accelerating commercial performance.

This is a high-impact leadership role for someone passionate about digital retail, customer acquisition, conversion optimization, retention strategy, and scaling a world-class ecommerce business.

Key Responsibilities

Ecommerce Strategy & Commercial Growth

• Develop and execute the UK ecommerce strategy aligned with overall business growth objectives.
• Own online revenue, profit performance, and commercial KPIs across all digital sales channels.
• Drive sustainable year-on-year growth through customer acquisition, retention, and basket value optimization.
• Identify new ecommerce opportunities, promotional strategies, and product merchandising initiatives to maximize revenue.

Digital Trading & Website Performance

• Manage day-to-day online trading operations and website performance.
• Lead trading calendar planning including campaigns, promotions, seasonal launches, and product drops.
• Optimize website conversion rate through continuous A/B testing, landing page improvements, and UX enhancements.
• Ensure best-in-class customer journey from product discovery through checkout.

Customer Experience & Conversion Optimization

• Improve overall website user experience, speed, navigation, and mobile commerce performance.
• Develop strategies to reduce cart abandonment and improve checkout conversion rates.
• Analyze customer behavior data to identify friction points and optimize funnel performance.
• Lead personalization initiatives to improve customer engagement and lifetime value.

Performance Marketing Collaboration

• Partner closely with Paid Media, SEO, Affiliate, Influencer, and CRM teams to maximize traffic quality and conversion efficiency.
• Align acquisition strategies with onsite conversion goals and revenue targets.
• Evaluate channel performance and optimize marketing spend based on return on investment.

Merchandising & Product Performance

• Oversee digital merchandising strategy across product categories.
• Optimize product assortment, pricing strategy, promotional positioning, and inventory visibility.
• Work closely with category and supply chain teams to forecast demand and improve product availability.

Data Analytics & Reporting

• Own ecommerce reporting framework and performance dashboards.
• Monitor KPIs including:
  • Revenue growth
  • Conversion rate
  • Average order value (AOV)
  • Customer acquisition cost (CAC)
  • Customer lifetime value (LTV)
  • Retention rate
  • Cart abandonment rate
  • Return on ad spend (ROAS)
• Translate performance insights into actionable commercial strategies.

Leadership & Team Management

• Lead and develop high-performing ecommerce, trading, and digital merchandising teams.
• Build strong cross-functional relationships across marketing, technology, product, finance, and customer service.
• Mentor team members and foster a culture of accountability, innovation, and continuous improvement.
• Manage agency relationships and external ecommerce technology partners where applicable.

Technology & Platform Optimization

• Work closely with engineering and product teams to improve ecommerce platform performance.
• Oversee ecommerce platform development roadmap and prioritization.
• Evaluate new ecommerce technologies, personalization tools, AI solutions, and automation opportunities.
• Ensure website stability, scalability, and security.

Required Experience

• 8+ years experience in ecommerce, digital trading, or online retail leadership roles.
• Proven track record of scaling high-growth direct-to-consumer ecommerce businesses.
• Strong commercial acumen with ownership of multi-million-pound online revenue targets.
• Deep understanding of ecommerce platforms such as Shopify, Salesforce Commerce Cloud, Magento, or custom enterprise platforms.
• Experience managing performance marketing channels and understanding digital acquisition economics.
• Advanced knowledge of conversion rate optimization (CRO), web analytics, and customer journey optimization.
• Strong analytical capability using Google Analytics, Looker, Tableau, or similar reporting tools.
• Experience leading high-performing cross-functional teams in a fast-paced environment.

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 

• Enhanced maternity and paternity pay, depending on length of service.  

• Up to 10 days compassionate leave. 

• Buy back up to 3 days each year. 

• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP.
   
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  

• State-of-the-art on-site gym. 

• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 

• Subsidised bus pass from Manchester City Centre to our ICON office.  

• Up to 50% staff discount on THG brands. 
  
  
• On-site staff shop.
   
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 

• Anniversary gifts when you hit 5 and 10 years of service.