Editorial Content Producer | Lookfantastic

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

 

The Opportunity

We’re looking for an Editorial Content Creator / Producer to create engaging, authoritative and platform-first content that builds audience trust and drives organic discovery across Lookfantastic’s Content Hub, YouTube and social channels.

This is a hands-on role combining editorial, video production, content optimisation and social storytelling, with a strong focus on SEO, GEO and AI-powered discoverability. You’ll also manage the Social Producer, ensuring editorial campaigns are effectively translated into compelling social and video content.

What you’ll be doing

• Create and produce high-quality articles, expert features, buying guides and educational content, from research and interviews through to writing and editing.
• Develop YouTube and editorial video content, including scripts, storyboards, production briefs and filming coordination.
• Repurpose editorial content into video, social and multimedia formats, working with the Social Producer to deliver platform-first storytelling.
• Manage and develop the Social Producer, ensuring campaigns are effectively amplified across social channels.
• Optimise content using SEO, GEO and AI discoverability best practice, including internal linking and topical authority.
• Manage and maintain the Content Hub, refreshing existing content and identifying new evergreen opportunities.
• Collaborate with SEO, Social, PR, Creative, CRM, Copywriters and external experts to support campaigns and launches.
• Use analytics to track performance, identify optimisation opportunities and test new formats and storytelling approaches.

What we’re looking for

Essential:

• Proven experience creating digital editorial content, with excellent writing, editing and storytelling skills.
• Experience producing YouTube or video-first content and managing creative production workflows.
• Strong understanding of SEO and content optimisation, with working knowledge of GEO and AI discoverability.
• Excellent organisation, project management and stakeholder collaboration skills.

Desirable:

• Experience managing or mentoring junior creative/production talent.
• CMS experience and basic video editing/production skills.
• Experience with GA4, Search Console and SEO platforms.
• Familiarity with AI tools for research, ideation and content optimisation.

What success looks like

Success will be measured through high-quality content delivery, organic search and AI visibility, Content Hub engagement, YouTube performance, social amplification and efficient editorial production, alongside the effective management and development of the Social Producer.

 

Why Lookfantastic?

This is an exciting opportunity to shape the editorial future of one of the world’s best-known online beauty destinations, with the scale, data, technology and commercial expertise of THG Beauty behind you.

If you’re passionate about beauty, digital storytelling, SEO and the future of search, we’d love to hear from you.

 

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 

• Enhanced maternity and paternity pay, depending on length of service.  

• Up to 10 days compassionate leave. 

• Buy back up to 3 days each year. 

• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP.
   
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  

• State-of-the-art on-site gym. 

• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 

• Subsidised bus pass from Manchester City Centre to our ICON office.  

• Up to 50% staff discount on THG brands. 
  
  
• On-site staff shop.
   
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 

• Anniversary gifts when you hit 5 and 10 years of service.