THG Studios has won the award for Best Broadcasting Programme: Entertainment for The Overlap – Stick to Football, at the Prolific North Creative Awards 2024.  

Prolific North is renowned for being the go-to for the North’s creative, marketing and tech sectors. The Creative Awards champion organisations, teams and individuals responsible for putting the North on the map in the creative and digital sectors.  

The Overlap – Stick to Football is Gary Neville’s multi-award-winning YouTube channel that features fan debates and exclusive interviews with some of the biggest names in sport. The series has won both YouTube Series of the Year and Podcast of the year, averaging 3.2m views per episode.  

THG Studios is a powerhouse agency, with the unique ability to provide everything from branding and strategy to 360-degree creative campaigns, content creation, packaging design, production, styling, videography, photography and set build.  Operating from of the biggest creative studios in Europe – with 160,000 sq. ft. of space – THG Studios has the facilities and expertise to deliver projects at scale, across the beauty, nutrition, consumer and luxury sectors. 

THG Studios has been the creative force behind THG’s own digital brands including Myprotein, ESPA and LOOKFANTASTIC. Over the last 12 months, THG Studios’ roster of clients has grown to include the likes of Asda, Matalan, Homebase, Reebok, The Overlap, Sky Bet, Sky Vegas, Toblerone, Ed Sheeran, and Wolsey. 

Mike Scott, Executive Creative Director at THG Studios, says: “We’re proud to have won the award for Best Broadcasting Programme for our work with Gary Neville’s The Overlap – Stick to Football at the Prolific North Creative Awards. We take great pride in our ability to bring imagination to life, and this recognition is a testament to the hard work and dedication the entire THG Studios team puts in to make wins like this possible.” 

Winners of the Creative Awards were announced on 27 June 2024 in a ceremony held at Victoria Warehouse, hosted by Dean McCullough, supported by industry legends and leaders.