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THG Ingenuity signs global distribution partnership with AutoStore
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Technology, digital services and logistics provider THG Ingenuity signs global distribution partnership agreement to provide AutoStore systems on a pay-per-pick model.

THG Ingenuity, part of THG PLC, the direct-to-consumer digital brands group, has signed a global distribution partnership agreement with AutoStore™ to provide the company’s technology on a pay-per-pick model embedded alongside Ingenuity’s proprietary warehouse management, courier and optimization software, broadening the addressable market for AutoStore. 

The partnership was announced today during Autostore’s fourth quarter 2022 financial results presentation, when the company also announced its industry-leading fulfillment automation technology, with more than 1,150 systems in operation worldwide, is now available as a pay-per-pick service. The new offering will enable a lower entry price point to help retailers meet the growing need for more efficient warehouse operations and faster customer delivery. 

“AutoStore is already well-known to THG. Thus, we are very excited that THG Ingenuity now has the opportunity to step up as a partner to make the benefits of order-fulfillment automation easily accessible to our growing customer base and potential new markets, across a broad range of categories” says John Gallemore, Executive Director and Chief Operating Officer at THG.

“We have seen rising demand for volume-based pricing and more flexible payment terms for customers. Today, more than 80% of warehouses globally have no automation whatsoever. We believe that the pay-per-pick model will further differentiate us and our integrator partners in the market and unlock new demand for order-fulfillment automation,” says Mats Hovland Vikse, CEO at AutoStore.“We are delighted to welcome THG Ingenuity to further enhance our partner network,” says Vikse. 

The new AutoStore pay-per-pick model is based on an upfront payment for the warehouse grid infrastructure and a recurring subscription fee for robots, ports, and software based on order volume. The upfront payment for grid infrastructure is expected to be between 20-40 percent of the typical total cost. In addition to making industry-standard AutoStore solutions more accessible to a wider range of potential customers, the technology is easily scalable as a business needs change. 

“We look at the pay-per-pick model as a ‘win-win-win’ solution. As demand curves shift, this alternative pricing model can provide extra protection for customers and the ability to scale up or down with minimal effort. For us, and AutoStore, recurring subscriptions provide increased visibility and predictable revenue,” added Gallemore. 

AutoStore has 23 partnership agreements worldwide; THG Ingenuity is the first to be implemented on a pay-per-pick model. The new service model is available to all partners and customers.  



About THG Ingenuity 

THG Ingenuity is the leading end-to-end provider of ecommerce services, helping brands of all shapes and sizes grow their digital operations and reach global audiences effectively. With a fully integrated technology stack, supported by a global operating infrastructure and digital marketing services, THG Ingenuity provides everything brands require to thrive in international markets and grow into key players in the online retail space.   

About AutoStore | 

AutoStore™, founded in 1996, is a technology company that develops order-fulfillment solutions to help businesses achieve efficiency gains within the storage and retrieval of goods. The company offers both hardware and software capabilities and the AutoStore technology is interoperable with other third-party solutions. 

AutoStore is global, with +1,150 Systems in 49 countries. All sales are distributed, designed, installed, and serviced by a network of qualified system integrators referred to as “partners”. 

AutoStore was founded in Nedre Vats, in the west coast of Norway. The company has offices in Norway, the U.S., UK, Germany, France, Spain, Italy, Austria, South Korea, Japan, Australia, and Singapore, as well as production facilities in Koszalin, Poland. 

Media Contact: 


Hansine Korslien Lyngøy, VP Communications 

THG Ingenuity  

Emma Watson, THG Group