THG INGENUITY named in 2023 Gartner Magic Quadrant for Digital Commerce
31 August 2023, London – THG PLC’s complete commerce division; THG Ingenuity, has for the first time, been recognised In the Gartner® Magic Quadrant™ for Digital Commerce. Ingenuity has been acknowledged for its completeness of vision and ability to execute.
According to the report, “Gartner defines a digital commerce platform as the core technology that enables customers to purchase goods and services through an interactive and usually self-service experience. The platform provides necessary information for customers to make buying decisions and uses rules and data to present fully priced orders for payment.
To qualify for evaluation in the Magic Quadrant, vendors’ platforms must have out-of-the box (OOTB) capability to provide, or APIs to support, a self-service, interactive commerce experience that includes storefront, product catalogue navigation, product pages, shopping cart, check-out and customer account. Out of the box, platforms must also include the ability to search for a product, add products to a cart and fully price an order inclusive of product, customer and order-level discounts or promotions. Additionally, the platforms must support interoperability with customer, product, content and order functionality, and with data via APIs."
Vivek Ganotra, Ingenuity CEO, said: "THG Ingenuity has made significant commerce platform investments, and we continually optimise our proposition for our customers within our focus categories of Beauty & Nutrition, FMCG and Retail. Ingenuity’s complete commerce solution comprising ecommerce technology, operational capabilities and marketing solutions is truly unique.”
Gartner, Research Methodologies Magic Quadrant, as on 25 August 2023.
Gartner, Magic Quadrant for Digital Commerce, Mike Lowndes, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Aditya Vasudevan, Jason Daigler, 21 August 2023.
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