SEO Manager l Dermstore

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

 

Why be a SEO Manager at THG Beauty? 

We are seeking a hands-on SEO Manager to lead organic search performance across selected THG Beauty ecommerce brands.

This is a commercially accountable role suited to someone operating at Manager level within a fast-paced ecommerce environment. You will own organic growth strategy and execution end-to-end — spanning technical SEO, on-page optimisation, content strategy, and support trading performance — while partnering cross-functionally to ensure SEO is embedded into all digital activity.

You will combine strategic thinking with operational excellence and be comfortable rolling up your sleeves to deliver impact directly.

 

As SEO Manager, you’ll:  

Organic Growth Ownership

• Own the SEO strategy and roadmap for assigned Beauty brands, aligned to revenue and commercial targets.
• Drive measurable improvements in organic traffic, revenue, visibility, and conversion.
• Translate trading priorities, seasonal campaigns, and product launches into SEO opportunities.
• Lead keyword and category opportunity analysis to inform merchandising and content strategy.

Technical & On-Page Excellence (Hands-On)

• Lead technical SEO audits and prioritise fixes across crawlability, indexation, internal linking, faceted navigation, schema, and site architecture.
• Work closely with Product and Engineering teams to define requirements and ensure SEO best practice in platform developments.
• Optimise PLPs, PDPs, content hubs, and international sites to maximise search performance.
• Leverage AI/LLM tools responsibly to scale optimisation and insight generation.

Content & Ecommerce Strategy

• Partner with Content and Editorial teams to create scalable, search-led content strategies.
• Identify opportunities for new landing pages, brand/category expansions, and long-tail growth.
• Support digital PR and authority-building initiatives through search insight.

Performance Management & Forecasting

• Own weekly and monthly performance reporting, providing senior stakeholders with clear insight and actionable recommendations.
• Develop and manage organic forecasts in line with budget cycles.
• Monitor algorithm updates and proactively adapt strategy.

Cross-Functional Collaboration

• Embed SEO into trading calendars, paid media strategy, CRM, and social campaigns.
• Ensure SEO is considered at planning stage for promotions, launches, and brand partnerships.
• Influence senior stakeholders using data-driven insight.

Leadership & Standards

• Support and mentor junior team members.
• Drive best practice consistency across the Beauty division.
• Champion testing, experimentation, and continuous optimisation

 

What skills and experience do I need for this role? 

• 3–5+ years SEO experience, with significant exposure to ecommerce environments.
• Proven track record of driving organic revenue growth for ecommerce websites.
• Strong technical SEO knowledge (crawl optimisation, JavaScript SEO, log analysis, site migrations).
• Deep understanding of category-led retail SEO and commercial trading models.
• Advanced experience with: Google Analytics / GA4, Google Search Console, Screaming Frog/ Deepcrawl / Equivalent and Ahrefs/ SEMrush / Sistrix
• Strong analytical capability with the ability to translate data into commercial action.
• Highly hands-on — comfortable executing as well as leading.

 

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 

• Enhanced maternity and paternity pay, depending on length of service.  

• Up to 10 days compassionate leave. 

• Buy back up to 3 days each year. 

• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP.
   
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  

• State-of-the-art on-site gym. 

• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 

• Subsidised bus pass from Manchester City Centre to our ICON office.  

• Up to 50% staff discount on THG brands. 

• On-site staff shop. 

• Access to on-site barber. 

• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 

• Anniversary gifts when you hit 5 and 10 years of service.