Ecommerce Manager (Subscriptions) - THG Nutrition

 

The role:

We are seeking a commercially driven and data-focused Ecommerce Manager – Subscriptions to lead and scale the subscription business for a fast-growing global performance nutrition brand similar to Myprotein. 

This role will own the end-to-end subscription strategy, execution, and optimisation across web, mobile, and CRM touchpoints — with the goal of driving recurring revenue, improving customer lifetime value (LTV), and reducing churn. 

You will work cross-functionally with trading, marketing, CRM, product, tech, and customer service teams to deliver best-in-class subscription experiences. 

As an Ecommerce Managers (Subscriptions) You'll: 

 Subscription Strategy & Growth:

• Own the subscription P&L and recurring revenue targets 
• Develop and execute a roadmap to grow subscriber acquisition, retention, and LTV 
• Identify new subscription models (bundles, tiered plans, loyalty integrations, member exclusives) 
• Optimise pricing, discount structures, and incentives 

 Trading & Commercial Performance:

• Manage weekly and monthly subscription performance reporting 
• Analyse churn, retention cohorts, AOV, and renewal rates 
• Identify trading opportunities to increase conversion to subscription at PDP and basket stages 
• Partner with category and merchandising teams to prioritise subscription-first SKUs 

 Onsite Optimisation:

• Own subscription UX across PDP, basket, checkout, and account areas 
• Develop A/B testing roadmap to improve subscription conversion and reduce cancellation 
• Work with UX and CRO teams to optimise subscriber journeys 
• Improve clarity of value proposition and subscription benefits messaging 

 Retention & CRM Collaboration:

• Partner with CRM to design lifecycle journeys (welcome, replenishment reminders, win-back) 
• Develop churn-reduction strategies (pause options, swap products, flexible frequency) 
• Implement segmentation strategies to personalise offers

Technical & Platform Management:

• Manage subscription platform performance and integrations 
• Work with product and development teams on feature enhancements 
• Ensure subscription functionality is scalable and optimised for global markets

Data & Insights:

• Build dashboards tracking subscriber growth, churn, retention, ARPU, and LTV 
• Use cohort analysis to identify retention levers 
• Conduct post-campaign analysis and recommend improvements 

What skills and experience do I need for this role?

• Experience owning or managing a subscription or recurring revenue P&L
• Proven ability to grow subscriber acquisition, retention, and lifetime value (LTV)
• Experience developing subscription models (e.g. bundles, tiered plans, loyalty programmes)
• Strong commercial and trading analysis skills, including reporting on churn, retention, AOV, and renewal rates
• Experience identifying conversion opportunities across the eCommerce funnel (PDP, basket, checkout)
• Knowledge of onsite optimisation and CRO, including running A/B testing programmes
• Experience improving customer journeys and subscription UX
• Collaboration with CRM teams to deliver lifecycle marketing (welcome, reminders, win-back campaigns)
• Experience designing churn reduction and retention strategies
• Ability to work with product, engineering, and platform teams to manage subscription technology
• Experience analysing subscriber data, cohorts, and performance dashboards
• Strong data-driven decision making and post-campaign analysis

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 
• Enhanced maternity and paternity pay, depending on length of service. 
• Up to 10 days compassionate leave. 
• Buy back up to 3 days each year. 
• Unlock 2 days volunteer leave after 12 months 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP. 
• Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa. 
• State-of-the-art on-site gym. 
• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 
• Subsidised bus pass from Manchester City Centre to our ICON office. 
• Up to 50% staff discount on THG brands. 
• On-site staff shop. 
• Access to on-site barber. 
• Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation. 
• Anniversary gifts when you hit 5 and 10 years of service. 
• We are an equal opportunities employer. 

We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply. 

Please email talent@thg.com if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition; you just need to let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options.