Assistant Store Manager Cheshire Oaks (12m FTC) | ESPA

Life at THG BEAUTY 

We’re home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Ameliorate and Grow Gorgeous – all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It’s an incredibly exciting time to be joining the team. 

ESPA  

Guided by 30 years' experience ESPA’s luxury skincare products go beyond the everyday skincare regimen to nourish and nurture your skin. The formulation of natural ingredients works together to create a sensorial wellness experience, imitating the luxury skincare treatments of a spa from the comfort of your home. 

Why be an Assistant Store Manager at ESPA?  

This is an incredibly exciting opportunity to join the brand of ESPA as a Store Manager in our Cheshire Oaks store. The role of the Assistant Store Manager is to inspire and educate the retail team and is responsible for overseeing the daily operations of the store, making sure it runs effectively and in line with divisional targets. Keeping exceptional customer experience at the forefront of everything, the Assistant Store Manager will lead and motivate the team to drive service, sales and experience whilst occasionally stepping into role of Store Manager where required. 

 

As an Assistant Store Manager for ESPA, you will:
Service

• Ensure the store delivers a best‑in‑class, personalised level of customer service
• Build and maintain customer relationships using CRM to drive repeat visits and tailored shopping experiences
• Create a warm, welcoming environment and seamless customer journey from welcome through to purchase
• Resolve customer queries quickly and professionally, consistently prioritising customer satisfaction

Sales

• Lead the team to achieve daily, weekly and monthly retail financial targets and KPIs
• Drive sales through exceptional service, storytelling and product expertise
• Support business planning aligned to the marketing calendar, optimising all product launches and key trading moments through eventing and in‑store activation
• Plan and execute engaging events, connecting with local businesses and identifying opportunities to attract new footfall

People

• Lead by example on the shop floor and act as Duty Manager when required
• Inspire, motivate and engage the team daily to deliver world‑class service
• Coach, train and develop team members to elevate product knowledge, experience delivery and selling capability
• Deliver regular, actionable feedback and foster a culture of open, two‑way communication
  Conduct and support HR conversations with professionalism, confidence and care.

Operational Excellence

• Oversee daily store operations ensuring smooth running of all opening, mid‑day and closing procedures
• Ensure all operational processes including cash handling, banking, scheduling and rotas are completed accurately and on time
• Maintain compliance with all H&S policies, hygiene standards and risk‑management procedures, ensuring the store meets audit readiness at all times
• Uphold perfect store standards across ESPA and partner brands, ensuring immaculate retail execution and on‑brand visual merchandising
• Oversee deliveries and process POs accurately within the EPOS system
• Conduct regular stock counts and liaise with HQ on discrepancies, damages and replenishment needs
• Take ownership of stockroom organisation, space optimisation and replenishment routines
• Support loss prevention strategies to minimise shrinkage, ensuring all team members follow LP procedures
• Ensure all staff compliance tasks, training modules and operational briefs are understood, actioned and completed on time
• Communicate effectively with HQ, brand partners and external stakeholders to ensure alignment across operations, reporting and store standards

What skills & requirements do I need to be an ESPA Assistant Store Manager?

• Experience in retail management is essential
• Minimum 2 years’ experience within beauty, skincare or wellbeing retail
• Strong understanding of the ESPA brand, heritage and product mix
• Experience working in a standalone or FSS environment preferred
• Highly organised with excellent communication and time‑management skills
• Full availability including weekends and bank holidays
• Confident using Excel, Outlook and Teams