Affiliate Manager | LOOKFANTASTIC

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

 

Why be a Affiliate Manager at THG Beauty? 

As an Affiliate Manager for LOOKFANTASTIC, part of THG, you’ll play a pivotal role in scaling one of Europe’s leading online beauty retailers. Reporting into the Global Head of Acquisition, this is a hands-on leadership role responsible for driving affiliate performance across the UK and EU markets, while managing and developing two direct reports.

You’ll own key publisher relationships, unlock new commercial opportunities, and ensure the affiliate channel delivers profitable growth in line with regional and global targets. This role suits an experienced, commercially minded affiliate professional who thrives in a fast-paced, trading-focused environment and has a strong understanding of the UK and European publisher landscape.

 

As Affiliate Manager, you’ll:  

Channel Ownership & Commercial Growth

• Own the affiliate strategy across UK and EU, ensuring alignment with acquisition targets, revenue goals, and margin expectations.
• Drive profitable growth by optimising CPA, ROAS, new customer acquisition, and incrementality.
• Identify cost efficiencies and continuously refine commission structures and exposure strategies.
• Forecast, budget and track performance, ensuring delivery against monthly and quarterly targets.
• Lead trading plans around key moments (e.g., peak, launches, promotional events) to maximise visibility and returns.

Publisher & Partner Management

• Develop and own relationships with key publishers (content, cashback, loyalty, CSS, influencers, tech partners, card-linked offers).
• Negotiate commercial terms, tenancy placements, and bespoke campaigns to maximise ROI.
• Proactively recruit, onboard and activate new publishers and emerging technology partners to future-proof the channel.
• Leverage group-wide relationships within THG to unlock additional exposure and preferential terms.

Cross-Functional Collaboration

• Work closely with Regional Heads of Marketing and Performance teams to align affiliate activity with local strategies and trading priorities.
• Partner with CRM, Paid Media, Brand, and Commercial teams to ensure cohesive go-to-market execution.
• Ensure affiliate exposure supports broader campaign objectives, product launches, and brand initiatives.

Leadership & Team Development

• Directly manage two affiliate executives, setting clear objectives, supporting development, and driving accountability.
• Establish best-in-class processes, reporting frameworks, and ways of working across territories.
• Coach team members in negotiation, data analysis, and partner relationship management.
• Create a high-performance, commercially driven culture within the affiliate team.

Data, Insight & Optimisation

• Analyse performance data to identify growth opportunities, risks, and optimisation levers.
• Deliver regular reporting with actionable insights to senior stakeholders.
• Assess incrementality and partner value, ensuring spend is allocated efficiently.
• Monitor competitor activity and industry trends across UK and EU markets.

 

What skills and experience do I need for this role? 

• 3-5+ years’ experience in affiliate marketing, with proven success managing UK and EU territories.
• Strong commercial acumen with experience managing budgets, forecasts, and performance targets.
• Hands-on operator who is comfortable both setting strategy and executing campaigns.
• Line management experience with a track record of developing high-performing team members.
• Strong understanding of the European publisher landscape (content, cashback, loyalty, CSS, influencer, tech).
• Experience working with affiliate networks and tracking platforms.
• Confident negotiator with strong relationship-building skills.
• Analytical mindset with the ability to turn data into actionable insight.
• Proactive, solutions-focused, and comfortable operating in a fast-paced trading environment.

 

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 

• Enhanced maternity and paternity pay, depending on length of service.  

• Up to 10 days compassionate leave. 

• Buy back up to 3 days each year. 

• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP.
   
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  

• State-of-the-art on-site gym. 

• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 

• Subsidised bus pass from Manchester City Centre to our ICON office.  

• Up to 50% staff discount on THG brands. 

• On-site staff shop. 

• Access to on-site barber. 

• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 

• Anniversary gifts when you hit 5 and 10 years of service.