To mark this Earth Week 2024, we go behind-the-scenes with THG x Planet Earth to find out more about their rebrand.

Can you describe the motivation behind the rebranding of THG x Planet Earth? 

THG x Planet Earth was introduced back in 2021 and since then, we have made huge progress including getting our Net Zero targets validated by SBTi (Science Based Targets initiative),  introducing PACT (Partnership in Action) to decarbonise our value chain, and mapping out packaging baselines for THG's own brands. We felt like it was time to rebrand THG x Planet Earth to make it reflective of the bold moves we're making in sustainability. 

What specific messaging and imagery did you integrate into the rebranding? 

Sustainability is always associated with colours such as green or blue - very neutral - but we wanted to show people that sustainability can be fun and exciting, so we worked with THG Studios to bring the vision to life. We were inspired by the undulating levels of the earth’s surface; the textures you can find in nature such as fungi, woods, leaves and corals. 

How do you envision the rebrand contributing to environmental awareness and sustainability efforts? Are there any specific campaigns or initiatives planned to promote this message? 

We hope that everyone at THG can get to know our team better and understand how the work we do is related to everyone’s day-to-day role. We also hope that through collaboration across the company and more awareness on sustainability, we’ll achieve more and become a leading force in sustainability. 

We introduced the Sustainability Ambassador Network (SAN) at the end of 2023 and now have over 40 Ambassadors across THG. We hope this network can only grow and bring across more awareness and exciting sustainability events across different sites and locations of the business. SAN has just delivered a weeklong event plan to celebrate Earth Day, from upcycling workshops, tech and net-zero talks, to swap shops and challenges.

Looking ahead, what are some future goals or aspirations for Planet Earth x THG and how do you think sustainability will evolve over the next few years?

We aspire to become a leading force in sustainability. We have a lot of project pipelines planned in the coming months already – sustainability targets and efforts tend to take a longer time to achieve, so we're always planning ahead to make sure we explore all the opportunities and mitigate potential risks. 

What advice would you give to someone who is interested in learning more about the world of sustainability and wants to make more positive change, but isn’t quite sure where to start? 

Sustainability can come across as grand and complex, but really, there are a lot of things we can do in our daily lives for sustainability. Some of the easy switches are meat-free Mondays to reduce red meat intake, shop for secondhand items, using reusable shopping bags and refillable water bottles.  

A lot of resources are also available online for sustainability knowledge. Content from Sir David Attenborough is always a good start, and podcasts such as Ted Climate and The Climate Question can be easily picked up when you’re on the road.