Senior Brand Marketing Manager | LOOKFANTASTIC

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

About The Role - 

As Senior Brand Marketing Manager, you will play a pivotal role in shaping and executing the strategic direction of the brand. Working at the intersection of customer insight, commercial planning, and creative execution, you’ll champion long-term brand growth while ensuring near-term marketing activity delivers against business priorities. You’ll lead strategic initiatives that deepen audience understanding and enhance brand relevance. 

Main Duties & Responsibilities 

• Lead the development of annual and campaign-level brand marketing strategies that align with commercial objectives and customer needs 

• Translate brand positioning into actionable marketing plans across all customer touchpoints 

• Support the definition of long-term brand architecture and market positioning 

• Maintain a strong understanding of the competitive landscape and cultural context, identifying white space opportunities for brand growth 

• Work closely with creative, content, media, and channel teams to ensure brand consistency and optimise for awareness and preference amongst our target market 

• Lead briefing processes across departments to maintain strategic clarity – optimising for brand building activity and campaigns that are commercially sound and customer-centric 

• Lead mid- to upper-funnel campaign planning, working with performance teams to ensure optimal channel mix and brand impact 

• Identify and deliver strategic brand partnerships and collaborations that elevate awareness, consideration, and cultural relevance 

• Aligning with the commercial marketing teams to leverage brand partner funding to further amplify brand spend & deliver best-in-class co-marketing for brand partners 

What’s in it for me?  

Career Development  

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.  

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.  

Enhanced Leave  

• 25 days annual leave plus bank holidays.  

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!  

• Enhanced maternity and paternity pay, depending on length of service.   

• Up to 10 days compassionate leave.  

• Buy back up to 3 days each year.  

• Unlock 2 days volunteer leave after 12-months.  

Wellbeing Support  

• Access face-to-face and virtual appointments with our in-house GP.  

• Access our in-house CBT therapist.  

• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.   

Other Perks  

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.  

• Up to 50% staff discount on THG brands.  

• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.  

• Anniversary gifts when you hit 5 and 10 years of service.