Paid Social Associate - DERMSTORE

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

The Paid Social Media Associate will support the strategic development, execution and optimization of paid social campaigns across Meta, TikTok and Pinterest. You will collaborate with cross functional teams on content and KPIs.   

Key Responsibilities: 

• Drive the strategy for paid social media campaigns  

• Ownership of paid social topline priorities, ensuring internal teams are aligned on campaign goals, timelines, and deliverable requirements 

• Lead partnership with key media partners including Meta, TikTok and Pinterest  

• Own campaign set up and management including: audience targeting, budgeting, creative, KPIs 

• Drive targeting / audience strategies, including execution of Live Ramp 1P audiences 

• Oversee performance monitoring and contribute to data-driven optimizations to help improve campaign outcomes and meet KPIs. Identify A/B testing opportunities 

• Prepare weekly and monthly performance reports, highlighting key insights and recommendations, including audience and creative / content performance metrics 

• Collaborate with creative and influencer teams to brief and review ad assets, ensuring alignment with platform best practices 

• Conduct competitor and audience research to inform campaign strategy and targeting. 

• Stay updated on platform changes, new features, and emerging trends in paid social advertising. 

Requirements: 

• Minimum 3 years of experience managing paid social campaigns, hands on keyboard  

• Understanding of paid social media metrics & KPIs (CPM, CPC, CTR, ROAS, etc.). 

• Familiarity with pixel tracking, UTM parameters, and conversion tracking setup. 

• Proficiency in Excel or Google Sheets for reporting and data analysis. 

• Strong attention to detail and time management skills. 

• Tech-savvy individual with an appetite to learn and grow within a performance-driven marketing team. 

What's in it for me? 

• Salary: $80,000
• Hybrid work schedule: 3 days in-office; 2 day WFH
• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Summer Fridays (early end time)
• Exclusive employee discounts on THG Brands
• Many more..