Paid Media Executive (Digital Activation) | Cult Beauty

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

Cult Beauty

Who is Cult Beauty? Well, we’re a beauty-obsessed team who share a common goal — to become the most trusted beauty retailer in the world! We’re all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That’s why we only sell the products that truly blow us away and publish every review on our site.

To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you’ll be encouraged to share ideas and empowered to aim for the skies. We’re a team so if we fail, we fail together and try again. Cult Beauty has become the successful world leader it is because of our people. We’re a close-knit family that recognises that our collective and community are much more valuable than the sum of their parts. We’re not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what ‘beauty’ is and use our platform to challenge the status quo — both in our industry and society.

Why be a Paid Media Executive at THG Beauty? 

The Digital Activation Executive role at THG Beauty sits within the Retail Media structure. Within the Digital Activation function we work closely with brand marketing leads, buying, trading, core performance channels & design to execute brand-funded mix-media campaigns. The role gives an incredible insight into performance marketing, influencer marketing, retail & eCommerce, with exposure to external brand marketing planning. The Digital Activation team are THG ambassadors & media experts. The advertised position activates across Cult Beauty & Dermstore. 

As Paid Media Executive, you’ll:  

• Campaign Activation, Optimisation & Reporting:
  Own the end-to-end delivery of omnichannel digital campaigns (on-site & paid media), ensuring best-in-class execution and measurable performance outcomes.
• Media Expertise:
  Serve as a key point of contact for internal & external contacts, providing digital activation insights & recommendations.
• Influencer & Content Strategy Alignment:
  Collaborate closely with the influencer team to create scalable, high-impact content that can be repurposed across paid and owned channels.
• Budget Ownership & Forecasting:
  Own and manage the delivery of significant brand media budgets, ensuring accurate forecasting, optimal investment allocation, and ongoing ROI improvements.
• Cross-Functional Collaboration:
  Act as a key connector between marketing, trading, design, and performance teams to ensure seamless and impactful campaign delivery.

What skills and experience do I need for this role? 

• A passion for paid media marketing
• Self-starter and self-motivated
• A highly presentable brand ambassador
• Beauty / retail enthusiast
• Performance mindset
• Digitally literate
• Excel & reporting competent
• Excellent communicator – provide clear and detailed insights
• Critical thinker & problem-solving skills
• Eye for detail and delivering creative solutions
• Effective communication and presenting skills, both face-to-face and written.
• Detail and process oriented
• Ability to work under pressure in a super-fast paced environment
• 6months+ work experience in media / digital marketing role a bonus

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 

• Enhanced maternity and paternity pay, depending on length of service.  

• Up to 10 days compassionate leave. 

• Buy back up to 3 days each year. 

• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP. 

• Access our in-house CBT therapist. 

• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  

• State-of-the-art on-site gym. 

• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 

• Subsidised bus pass from Manchester City Centre to our ICON office.  

• Up to 50% staff discount on THG brands. 

• On-site staff shop. 

• Access to on-site barber. 

• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 

• Anniversary gifts when you hit 5 and 10 years of service.