Influencer Performance Manager | LOOKFANTASTIC

Core Purpose 

To own the strategy and execution of performance-led influencer marketing, ensuring influencer and affiliate activity drives measurable commercial outcomes. The role combines commercial accountability (ROI, revenue, CAC, COS) with strategic influencer development, linking creators into ecommerce, brand, and performance marketing plans. 

Key Responsibilities 

Strategy & Planning 

• Develop and execute a performance influencer strategy to drive customer acquisition, revenue growth, and ROI. 

• Collaborate with the brand team to help identify the right influencer mix (macro, mid-tier, micro, and affiliates) to balance reach, engagement, and conversion. 

• Align influencer activity with commercial calendars, trading priorities, and promotional campaigns (e.g. Cyber Week, Advent, peak trading). 

• Ensure all activity integrates into the broader performance marketing ecosystem. 

Influencer Performance & ROI 

• Manage day-to-day performance of affiliate influencers and commercial creators across TikTok Shop, Instagram Affiliates, LTK, and emerging platforms. 

• Negotiate commission rates, exclusives, and tactical commercial deals. 

• Focus on driving conversion, sales uplift, and new customer acquisition. 

• Own attribution and tracking frameworks (codes, links, TikTok Shop integration, swipe-ups) to ensure clear measurement. 

Campaign Management & Execution 

• Lead performance-driven influencer campaigns, ensuring delivery against KPIs and trading priorities. 

• Manage campaign execution (contracts, content approvals, deliverables, timelines) with Influencer Execs. 
• Ensure brand standards are upheld while maximising commercial return. 

Partnership Development 

• Build and own commercial partnerships with key influencer platforms and networks (TikTok, Rakuten, LTK, Awin) as well as owning the Beauty Pros Network  

• Maintain scalable relationships with creators who deliver proven conversion and ROI. 

• Grow an always-on pool of performance influencers across TikTok, Instagram, YouTube, and emerging platforms. 

Measurement & Reporting 

• Monitor, analyse, and report on campaign results across a full set of KPIs: 

• Revenue driven 

• Cost of Sale (COS) 

• Customer Acquisition Cost (CAC) 

• ROI by campaign 

• Affiliate/influencer channel growth 

• Engagement and EMV (earned media value) 

• Provide optimisation insights (creator mix, platform choice, content formats, investment allocation). 

• Ensure influencer and affiliate activity is continuously optimised against performance and trading goals. 

Cross-Functional Collaboration 

• Work closely with the Activation team on budget setting, forecasting and performance.  

• Act as the link between influencer/talent management and ecommerce/performance teams. 

• Work with Brand, Social, and Content teams to ensure influencer campaigns are strategically aligned and amplified across paid and organic channels. 

• Collaborate with Ecommerce and Trading to ensure influencer activations support category growth and key launches. 

 

Skills & Experience 

• Proven experience in performance marketing, affiliate management, or influencer marketing within e-commerce or retail. 

• Strong commercial focus with ability to negotiate and deliver profitable deals. 

• Track record of delivering measurable ROI, revenue, and acquisition results. 

• Skilled in influencer measurement and attribution (affiliate links, codes, social commerce tracking). 

• Strong analytical capability to turn campaign data into optimisation strategies. 

• Ability to manage budgets and campaigns simultaneously, balancing commercial outcomes with brand alignment. 
• Excellent relationship management skills with creators, agencies, and platforms. 

Preferred Qualifications 

• Experience with TikTok Shop, Rakuten, LTK, Awin, or other affiliate/influencer platforms. 

• Familiarity with trading calendars, promotional cycles, and ecommerce performance metrics. 
• Knowledge of influencer community building alongside ROI-driven execution. 

What We Offer 

• Opportunity to lead a high-impact performance influencer programme in a fast-paced online retail environment. 
• A role that combines commercial ownership with strategic brand alignment. 
• Collaboration across marketing, trading, and ecommerce functions. 

What’s in it for me?

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 
• Enhanced maternity and paternity pay, depending on length of service.  
• Up to 10 days compassionate leave. 
• Buy back up to 3 days each year. 
• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP. 
• Access our in-house CBT therapist. 
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  
• State-of-the-art on-site gym. 
• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 
• Subsidised bus pass from Manchester City Centre to our ICON office.  
• Up to 50% staff discount on THG brands. 
• On-site staff shop. 
• Access to on-site barber. 
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 
• Anniversary gifts when you hit 5 and 10 years of service.

 

We are an equal opportunities employer. 

We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply.