Brand & Product Director (12m FTC) | Beauty Brands

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

Role Synopsis 

As the Global Brand & Product Director, you will map the strategic direction and execution of both brand and product initiatives across all channels and markets.  

You will lead a talented cross-functional team to build and implement innovative, insight-driven brand and product strategies that enhance brand identity, increase brand awareness, and strengthen consumer acquisition and retention. This role demands a dynamic, visionary leader with a deep understanding of market trends, industry best practices, and evolving consumer behaviour. 

With full ownership of the product development lifecycle, from concept to launch, you will oversee the creation of world-class formulations and experiences that resonate with our audiences. You will drive creativity and innovation in brand storytelling, campaign development, and go-to-market strategies, ensuring consistency and excellence across all consumer touchpoints. 

As Brand & Product Director, you’ll:  

• Lead and execute global brand and product strategies that align with the brand vision, values, and long-term business objectives 

• Oversee full product lifecycle management, from ideation and development through launch, performance analysis, and reformulation or retirement. 

• Drive innovation and trend forecasting, leveraging consumer insights, industry trends, and emerging technologies to inform both brand positioning and product development. 

• Conduct robust market research and data analysis to identify growth opportunities, monitor competitor activity, and ensure alignment with evolving consumer needs. 

• Ensure brand consistency and excellence, developing compelling messaging, storytelling, and visual identity across all consumer touchpoints and marketing channels. 

• Lead go-to-market and campaign planning, working cross-functionally with CRM, PR, digital, creative, and commercial teams to drive impactful brand and product launches. 

• Champion consumer engagement strategies, including focus groups, brand health studies, and loyalty tier feedback loops to inform brand evolution and product innovation. 

• Manage global cross-functional collaboration, partnering with THG Labs, Supply Chain, Online, Marketing, and Sales to ensure seamless execution from concept to market. 

• Own budget planning and resource allocation for both product development and brand marketing, ensuring efficiency, effectiveness, and ROI. 

• Oversee regulatory compliance and product quality, in collaboration with AQ and technical teams, ensuring all offerings meet industry standards and brand expectations. 

• Monitor and report on brand and product performance, utilizing analytics to inform future strategy and providing regular insights to the SLT. 

• Lead, mentor, and inspire teams, fostering a high-performance culture grounded in THG values, with an emphasis on creativity, collaboration, and continuous development. 

 

What skills and experience do I need for this role? 

• Proven senior leadership experience in brand management and product development within the beauty, wellness, or luxury consumer goods industries. 

• Strong strategic and commercial acumen, with a demonstrated ability to build and execute global brand and product strategies that drive growth and consumer engagement. 

• Expertise in end-to-end product lifecycle management, including innovation, formulation, launch, performance tracking, and regulatory compliance. 

• Extensive experience in cross-functional leadership, collaborating with creative, digital, commercial, operations, and technical teams across global markets. 

• Deep understanding of consumer insight, market research, and trend forecasting, with the ability to translate data into actionable strategies. 

• Exceptional communication and storytelling skills, with experience developing compelling brand narratives and multi-channel marketing campaigns. 

• Budget ownership and resource planning experience, ensuring efficiency and return on investment across product and brand functions. 

• Proven track record of building, mentoring, and leading high-performing teams, fostering innovation, accountability, and professional growth. 

 

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 

• Enhanced maternity and paternity pay, depending on length of service.  

• Up to 10 days compassionate leave. 

• Buy back up to 3 days each year. 

• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP. 

• Access our in-house CBT therapist. 

• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  

• State-of-the-art on-site gym. 

• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 

• Subsidised bus pass from Manchester City Centre to our ICON office.  

• Up to 50% staff discount on THG brands. 

• On-site staff shop. 

• Access to on-site barber. 

• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 

• Anniversary gifts when you hit 5 and 10 years of service.