To top

THG Nutrition

A group of digital━first Nutrition & Wellbeing brands, including the world’s largest online sports nutrition brand, Myprotein, and its family brands. The division is driven by a vertically━integrated business model and supported by global THG━owned production facilities.

In 2021, the division served more than seven million active customers globally through a vertically-integrated model and fully localised approach to brand development. It operates over 50 websites supported by fully localised content, product catalogues, trading, marketing, influencers, payment options, fulfilment, and customer service.

THG Nutrition	2021	2020	2019	2018	2017
£m	659.5	562.3	412.9	351.1	344.2

MYPROTEIN

MYPRO

A dedicated family of holistic wellbeing brands created to address a wide range of needs and lifestyles, including: sports nutrition, healthy snacks, convenience and sports drinks, vitamins and supplements, sports apparel and athleisure, and weight management products and support.

Five Myprotein Energy BCAA drinks cans stacked on top of one another

THG Nutrition manufactures and develops over 80% of its nutrition products by revenue in-house through a network of global facilities across the UK, USA, and Europe. The breadth of in-house manufacturing has been expanded in recent years, with the addition of in-house healthy snacking, vitamins, flavour development, and ready-to-drink capabilities.

New product innovation decisions are informed by millions of daily demand insights from THG Nutrition’s active customer base, providing instantaneous direct feedback from consumers to feed directly into new product development decisions.

Female athlete in silver workout co-ord posing with hands on hips

Three halves of Myprotein carb crusher bars, stacked on top of one another so that we can see the gooey caramel and nougat

Manufacturing products in-house has shortened our typical New Product Development (NPD) timeline from c.12–15 months to c.6-9 months. That, in combination with our vertically integrated business model, means we are able to bring highly targeted products to consumers at regular intervals.

THG Nutrition has historically delivered rapid growth through geographic expansion, product innovation and category extension. It's direct-to-consumer model enables the Myprotein brand family to evolve its product portfolio to capture high growth pockets and fill unmet needs across the global nutrition market.