Tag: press release

The Hut Group announces record breaking Black Friday Sales with 95% Sales Growth

Europe’s fastest growing online Health & Beauty retailer, The Hut Group, has announced record-breaking sales on Black Friday, with sales doubling last year’s record haul, with 95% growth.

The owner of leading global online retail sites and brands such as Myprotein, lookfantastic, and Skinstore and IdealShape has revealed record Group sales on Black Friday, from its global headquarters in Northwich, Cheshire.

To accommodate the immense growth, the Group heavily invested in its Technology and Logistics platform through 2016, with:

  • the launch of its £120m, 1 million square foot Manufacturing and Distribution Centre in Cheshire, UK
  • the launch of its 250,000 square foot Distribution Centre in Kentucky, USA
  • creation of 1,000 new jobs in Cheshire, UK, including 400 new graduate roles, taking the Group’s headcount to 3,000 people
  • the launch of 60 new localised language websites across the globe to capitalize on international demand

The Hut Group’s sales continue to grow rapidly internationally, with Black Friday customers outside the UK representing over 66% of sales compared with 48% last year. The group saw a 56% increase in New Customers versus last year.

The Hut Group saw more than 3 million unique visitors to its websites in 24 hours, selling over 3,000 items per minute in peak hours. All of the Group’s 120 websites reported 100% global availability throughout the day.

Across its Beauty websites such as lookfantastic, the Group sold 19,000 kilos of shampoo and conditioner on Black Friday alone, which is enough to power 1.9 million showers. Myprotein sold 1.5 pouches of protein per second in the 24 hour period and the equivalent protein found in 350,000 steaks.

Top selling brands and products across the Group included:

  • Foreo Luna
  • Playstation 4 Slim
  • Subscription boxes LFBeautyBox and ZBOX
  • Caudalie
  • NARS
  • Illamasqua
  • Glamglow
  • T3
  • Christophe Robin
  • Myprotein’s Impact Whey
  • ghd IV Styler
  • IdealShape’s IdealShake & IdealLean protein shakes

The Hut Group celebrated the start of the event with a selection of its key brand ambassadors, who helped to pack up the first Black Friday orders in the newly built Omega Warehouse in Warrington on Friday. The list of ambassadors included Louise Thompson from Made in Chelsea, model Chloe Lloyd, plus fitness athletes The West Twins, Kirk Miller and Abby Pell.

Black Friday’s success this year was assisted by the group’s investment in the US market with recent acquisitions Skinstore, IdealShape and IdealFit, which saw US sales soar over 250% year-on-year as well as continued growth in Europe and Asia of above 120% and 160% respectively.

CEO and Founder, Matthew Moulding said:

“I’m pleased to report a successful Black Friday, delivering 95% growth in Sales compared to Black Friday last year. This performance was underpinned by both the operational execution of our people and the quality of our operating platform in delivering a first class customer experience across the globe.

We’ve invested £230m this year to deliver a step change across our infrastructure, launching two brand new purpose built Manufacturing and Distribution Centres (UK & USA), and significant expansion of our HQ campus in Cheshire, as we created over 1,000 new jobs in the year.

We are well placed for 2017 and plan to make similar substantial infrastructure investments over the next 12 months, which should support future growth and significant new job creation.”

For more information please contact Viki Tahmasebi – [email protected]

Notes to Editors

The Hut Group team & Ambassadors do the #MannequinChallenge on Black Friday: https://twitter.com/thehutgroup/status/802126082199748608

About The Hut Group

THG is a nimble giant with a start-up culture, led by our founder Matthew Moulding and backed by global heavyweight investors KKR, Blackrock, Sofina and Balderton Capital.

Built on a foundation of industry-leading technology, a world-class team and a scientific approach to building global brands, The Hut Group are fast becoming the world’s most influential online retail organisation.

Part of the Northern Powerhouse near Manchester, we operate over 100 high-profit websites that sell premium, non-perishable FMCG direct to consumer to the fast-growing, global Health & Beauty markets via our in-house technology and operating platform.

The Hut Group acquires Hale Country Club & Spa

The Hut Group, Europe’s fastest growing online Health and Beauty brand owner and retailer, has acquired Hale Country Club & Spa in Cheshire. Operating across 50,000 sq. ft., Hale Country Club provides its 5,000+ members with best-in-class fitness, leisure, spa and beauty facilities.

The acquisition of Hale Country Club is a continuation of The Hut Group’s commitment to substantial investment in infrastructure to support the growth and durability of its core online Health and Beauty businesses. Similar recent investments by the Group include: the £120 million design, build and acquisition of a one million sq. ft. distribution centre; and £10 million invested during 2015 into the Group’s sports nutrition and weight management production centre.

The Hut Group will continue to expand Hale Country Club’s industry-leading health and beauty facilities for the benefit of the membership and the Group’s key brands, Myprotein and Lookfantastic.

Myprotein is the world’s largest online sports nutrition brand and, in re-branding the gym facility to Myprotein, Hale Country Club will become the focal point for the brand’s 200+ ambassadors. With a social media following of over two million, Myprotein’s ambassadors are elite athletes drawn from over 30 different sports and 30 different countries. Recent members to join #TEAMMYP include:

Danny Willett, Masters Golf Champion 2016; Max Whitlock, the gymnastics World, European, Commonwealth and British champion and Olympic medallist; and Michael Bisping, the UFC Middleweight Champion of the World.

Retailing over 800 prestige brands, The Hut Group is the world’s second-largest online beauty retailer. Members of Hale Country Club will now have access to this broader prestige brand offering as more brands are retailed within its spa, wellness pool, thermal suite and treatment facilities. Hale Country Club will be a focal point for the 90+ Lookfantastic beauty ambassadors who, with a social media reach of 15 million, support The Hut Group’s commitment to prestige brands, product innovation and unrivalled infrastructure.

The Hut Group recently announced record results for 2015 with sales +35% to £334m (2014: £248m), EBITDA up +33% to £30m and £42.2m of cash generated from operating activities (2014: £38.2m). The Hut Group had a 2015 year-end cash position of £141.5m (2014: £54.6m), providing it with significant resources for further strategic initiatives.

Group Chief Executive Officer and founder, Matthew Moulding, commented: “As we continue to build enduring and scalable brands we are committed to investing in the infrastructure which supports our core online Health and Beauty businesses. This acquisition is a continuation of our investment strategy, with Hale Country Club & Spa’s unrivalled facilities providing a step-change in Myprotein and Lookfantastic.”

The Hut Group acquires ProBikeKit.com and receives equity investment from The Lewis Family Trust

The Hut Group Limited (“The Hut” or the “Group”), one of Europe’s fastest growing online retailers and brand owners, is delighted to announce the acquisition of Probikekit.com (“PBK”) from Encore Capital and its Management, in line with its category expansion strategy.

Established in 1998, PBK is a leading online, road cycling specialist retailer with a global reach, a trusted brand heritage and an authoritative proposition of premium brands. PBK’s core product offering consists of accessories (lights, saddlebags, locks, water bottles); components (gears, brakes, seats, pedals); clothing, (helmets, eyewear, base layers, gilets, shoes); tyres and tubes; bike frames; plus sports nutrition and supplements.

PBK will join the Group’s Lifestyle division, alongside the existing brands of Myprotein, the UK’s largest sports nutrition brand and Myvitamins. The acquisition enables the Group to broaden its Lifestyle offering and to generate further product and customer cross-selling opportunities. Furthermore, the Group will expand the PBK range to include triathlon, another high growth and complementary product category.

In support of its category expansion strategy, the Group recently completed an equity fundraise primarily supported by a new shareholder, the Lewis Family, whose interests include founding and operating River Island. The Group welcomes Clive Lewis to the board and looks forward to working together


the Group’s clothing, footwear, bags and accessories offerings.

Matthew Moulding, Chief Executive of The Hut Group commented: “Following a review of the sector we identified PBK as the outstanding brand for acquisition given its heritage, the breadth and longevity of its supplier relationships and its international customer reach. Through our due diligence it quickly became apparent that Encore Capital had created a stable and professionalised platform ideal for the Group to enter the specialist cycling and triathlon markets.”

“We are very excited about the prospect of combining the specialist know-how of PBK with The Hut’s ecommerce expertise to compete in a sector growing at 15% p.a.”

Angus Monro, Chairman of The Hut Group commented: “We are delighted to welcome Clive Lewis to the Board. Clive’s retailing experience will be invaluable as the Group continues to expand its product offering, across 3rd party and proprietary own brands.”

In support of the PBK acquisition, Roger Hart and Kieran Toal from Addleshaws provided legal advice to the Group. Financial and


due diligence was led by Richard Harding, Noam Handler and Sue Wright from Ernst and Young. Jude Barter from the Gordons Partnership provided legal advice to PBK, with Management advised by Ryan Hawley of Squire Sanders (UK) LLP.

The equity fundraise was led by Costas Kalisperas of Barclays and legal advice was provided by Addleshaws, led by Roger Hart and Covington, led by Natalie Diep and Peter Laveran.

Enquiries: Hudson Sandler, Andrew Leach & Alex Brennan

Tel: 0207 796 4133

Notes to Editors

About The Hut Group

The Hut Group is a ‘multi-category, multi-website’ specialist


retailer and brand owner, selling high repeat purchase goods direct to consumers across the sports nutrition; health and beauty; entertainment; gifting; clothing and accessories markets. In June 2011, the Group launched a new division (Technology Services), focused on the provision of business to business software and ecommerce platform services.

The Hut Group launched its first website in 2004 and now operates 15 individually branded websites across product categories which share specific defining characteristics: non-perishable, high repeat purchase, one-man delivery and low levels of customer returned products.

The Hut Group operates 3 ecommerce divisions:

The Group’s ‘multi-category, multi-website’ ecommerce model is an evolution to the traditional ‘single’ site ecommerce model, enabling the Group to showcase branded products in bespoke retail environments, as required both by the brands and informed consumers.

The Group’s proprietary technology platform is central to the business model. The platform functionality ranges from the presentational layer through to all back office functions including an in-house data centre, whilst also generating in-depth consumer behavioural insight. The technology platform facilitates highly effective data-driven retailing, manifesting as optimised website content and bespoke marketing content generating high levels of consumer loyalty and cross-selling.

In 2009, The Hut Group was ranked no.1 in the ‘Sunday Times Tech Track 100 of the UK’s fastest growing companies’ and ranked the 3rd fastest growing digital company in Europe at the ‘GP Bullhound Media Momentum Awards’ in May 2010.

For further information, please visit www.www.thg.com

Read more online:

The Fashion Network name The Hut Group as Business to Watch

The Fashion Network member The Hut Group is the UK’s leading multi-category,

multi-website online retailer

with rapidly growing international operations, currently reaching over 6.5m customers. We caught up with The Hut’s Commercial Director Steven Whitehead to discover what’s new with the company.

About The Hut:

The Hut sells fast moving consumer goods that are non-perishable with high levels of repeat purchase, and premium luxury products with higher average unit sales and strong consumer loyalty.

The business has expanded greatly since their launch in 2004, and with the help of c£75m (raised over three years from both individual investors such as Terry Leahy and financial institutions). This investment capital has funded the organic launch of websites across a number of sectors including clothing, footwear, bags and accessories (mybag.com; allsole.com) plus a number of acquisitions including gifts (iwantoneofthose.com), health & beauty (lookfantastic.com; hqhair.com; mankind.co.uk) and sports nutrition (myprotein.com).

The Hut Group’s huge customer base is split between Consumer, Prestige and Lifestyle with fashion falling under both Consumer and Prestige.

The Hut Group are working with a number of fashion brands, including Barbour, Hunter, Vans, Ugg Australia, Ted Baker, The Cambridge Satchel Company, CK by Calvin Klein, Michael Kors, Bench, Ringspun and Boxfresh.


Building a relationship with a brand is important. The Hut operates several bespoke fashion sites, each addressing a defined segment of the fashion market. Each Hut site has bespoke content, editorial, marketing and pricing specifically addressing its target customer whether premium, mainstream or discount. Commercial Director Steven Whitehead says that this breadth of website offering and customer reach enables the Hut to build relationships with brands who can  ‘have confidence that their products will sell at the right price, at the right time in their lifecycle in the desired retail environment’.

Brands are approached in the traditional way, with The Hut Group having a team of buyers with a very strong calling card. Steven says ‘the buyers can readily demonstrate to Brands that the Hut Group has a huge customer reach across the UK and Europe and they can be confident that product will be showcased in the desired retail environment. The Hut is delivering substantial year-on-year growth rates so we are able to commit to material volumes with the confidence of knowing we can sell product through across a number of different sites as it moves through the life cycle.’

Brands recognise the benefits of working with a trusted ecommerce partner such as The Hut Group and are increasingly making direct approaches, particularly to internalise their brands, which ecommerce partners such as The Hut Group can do more readily than offline retailers.

Enquiries Hudson Sandler Andrew Hayes/Andrew Leach/Kate Hough

Tel: 020 7796 4133

For in-house enquiries contact Clare Potts [email protected]

Notes to the editor:

About The Hut Group

The Hut is the UK’s leading multi-product,

multi-website online retailer

with rapidly growing international operations. Founded in 2004 by CEO Matthew Moulding, it is focused on selling fast moving consumer goods that are non-perishable with high levels of repeat purchase. Products span health and beauty, gifting, entertainment, fashion, bags and footwear.

Please find below a list of websites owned by The Hut Group. For more information please visit their websites.

Read more online: