SEO Lead - THG Ingenuity

About THG:

THG is one of the world’s fastest growing and largest online retailers. We have over a decade of experience building and growing brands in over 160 markets. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide. With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader. Our culture is fast-paced and ambitious – we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions. To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.

About Ingenuity:

Ingenuity

THG Ingenuity solves global and local challenges for its partners, including, Homebase, P&G and Hotel Chocolat by delivering a seamless, effective and scalable direct-to-consumer retail model by incorporating all the required components for global digital commerce into a single, digital platform. This enables THG to offer brands access to every product and service required to launch and scale a global e-commerce solution through a single SaaS relationship, which eradicates the complexity and cost of multi-partner relationships. Built to empower both brands and customers alike, the Ingenuity ecosystem takes all the pieces needed for successful e-commerce propositions, and places them under one roof. Encompassing everything from SEO, PPC, Content, Affiliates, Paid Social, Social Media, CRM to, Client Marketing.

About the SEO Team:

Search Engine Optimisation (SEO) refers to techniques and trends that enable websites gain higher ranks in search engine results pages and resulting in websites being more visible to customers. The SEO team at Ingenuity is one that is forever growing and developing, you will be involved in all areas of SEO which may be On Page (Content written on the website), Off page (links and external signals) and Tech SEO (crawling and indexing).

About Your Role: 

The SEO Lead will have full responsibility of their team and their accounts, ensuring a seamless, end to end delivery of campaigns whilst managing and helping grow your team

• You will create, develop and communicate a robust plan for SEO for your portfolio of clients. You will be accountable for achieving visit and revenue targets, particularly across strategic priority categories.

• Daily management of your team and ensuring that KPI’s and targets are being achieved.

• Responsible for the achievement of targets relating to SEO visits, revenue and conversion across the website.

• Upskill and empower the SEO team (and other relevant individuals) to make better use of datasets across the available toolset, driving action, improving workflows and market understanding.

• Management of SEO budgets for a variety of clients, along with the ongoing management of these relationships and has the authority to add and change suppliers and third party partners.

• Conduct ongoing and adhoc analysis to produce reports on Organic Search KPIs and evaluate the success of activities.

• Conduct client facing meetings, reviews and attend client calls when necessary

• Manage new client onboarding from SEO perspective, deliver site migrations

Requirements:

• Ability to manage multiple projects at one time and consistently achieve deadlines.

• Effective prioritisation skills.

• Team management experience desirable.

• Demonstrable success with technical and content focused SEO projects.

• Success with Internationalisation and Site Migration SEO projects.

• Experience working on SEO for ecommerce.

• Ability to analyse, interpret and manage data.

• Attention to detail

• Knowledge of HTML

• The ability to problem solve and to take initiative.

• Proven communication and influencing skills

• Commercially astute and ambitious.

• Familiarity with research tools, rank trackers and cloud-based crawlers.

• Experienced in Excel, Google Analytics, Google Data Studio.

• Experience with content management systems.

• Proven communication and influencing skills

• Commercially astute, ambitious and highly intelligent individuals who are hungry for success and genuine responsibility