Paid Social Manager - Ingenuity Beauty

Paid Social Manager

About THG

THG is a fast-moving, global technology business. We specialise in taking brands direct to consumers. Whether we’re building our own beauty and lifestyle portfolio, delivering world-class technology that accelerates growth for our partners, or creating breathtaking real-world experiences, we take brands to the next level.

Headquartered in Manchester UK, we operate internationally and across multiple sectors. In 2020, we listed on the London Stock Exchange in a record-breaking IPO, which cemented our position as one of the biggest and most exciting organisations in the world right now.

Our success is built on the strength of our team – and we’re looking for exceptional people to be part of our journey. At THG, you’ll join a community of over 10,000 motivated individuals across the globe whose extraordinary talents, creative thinking and commercial expertise we draw upon every day to deliver results.

About THG Ingenuity

THG Ingenuity has been powering the growth of our own brands since 2004 and now provides a tailored, end-to-end technology solution to our rapidly growing portfolio of partners. These include household names like Anastasia Beverly Hills, Elemis, Revolution Beauty, Dr Brandt.

We provide the capabilities and expertise to support clients across the full breadth of ecommerce solutions, from hosting and translation to product development, manufacturing and content creation. Built to empower both brands and customers alike, the THG Ingenuity ecosystem combines everything needed for a seamless customer journey at every touchpoint. 

THG Ingenuity is seeing unprecedented growth as more retailers look to scale their offering online with us. It’s an incredibly exciting time to be joining the team.

 

About the role:

Reporting into the Paid Social Lead, the Paid Social Manager role would be responsible for the day to day management of the team and ensuring that they execute against campaign and strategic objectives whilst hitting performance KPI’s and ensuring best practice. Striving to deliver best in class Paid Social activity and achieving great results for clients.

Core remit would be:

• Assist the Executive team to ensure that a meaningful and relevant strategic plan exists. 
• Track the clients performance against the strategic plan. 
• Ensure that an effective, resource-efficient planning process is used. 
• Support the organisation in team strategy development. 
• Take insight and develop business proposals to support the execution of the clients. 
• Proactively lead SLAs for development and implementation across existing clients. 
• Recommend and lead progressional implementation of key industry tools such as Smartly, Sprinklr, Programmai etc.

Role Responsibilities:

• Understanding of setting up, analysing, and optimising large scale full funnel Paid Social campaigns.
• Proactive and professional attitude towards self-improvement and commercial awareness.
• Sole ability to produce an accurate full-funnel eComm plan for new and existing clients, demonstrating growth through activation.
• Successfully growing accounts from a revenue perspective, showing incremental improvements inline with target KPIs you have set.
• Set account and creative best practice assisting juniors to implement best in class structural, training and creative excellence.
• Concisely articulate performance updates to key stakeholders and champion the Paid Social channel.
• Collaborate and integrate with other marketing teams as well as managing execs to deliver performance vs target.
• 1-1s with team members, managing training, development and succession plans.
• Responsible for account audits, hygiene and ensuring set up is inline with Best Practice.
• Develop test plans and roadmaps to continually learn and refine campaigns.
• Deliver best in class creative recommendations and personalisation and segmentation strategies.
• Utilising first party data to enhance strategies and campaigns.
• Work with internal and external partners included but not limited to Meta, Pinterest, Snap and Tiktok to achieve revenue and ROAS targets.
• Collaborate with all marketing members to ensure the online acquisition marketing is in line with the overall marketing strategy.
• Report on competitor marketing and market trends to better optimize channels.
• Stay up to date with emerging technologies and the evolving digital landscape requirements.
• Strive to implement account efficiencies operating to the 25% COS level for established brands.
• Strive to implement new account efficiencies operating below the 100% COS level for month 3

As the Paid Social Manager, you will have the following experience:

• Extensive experience optimising paid social campaigns to meet campaign objectives
• Expert in Paid Social platforms: Meta, Pinterest, Snap and Tiktok
• Love data, analytics and surfacing insights - methodical with great attention to detail.
• Great attitude and Passion for developing new and existing clients.
• Example for all junior members of the team on professionalism, self-awareness and self-reflection.
• Striving to improve existing knowledge gaps.
• Strong proficiency in MS Excel/Google Sheets
• Excellent communication skills
• Retail, eCommerce or agency performance marketing experience is preferable
• Feed management tool experience
• Experience using Google Analytics