Paid Social Executive | LOOKFANTASTIC

About THG Beauty

THG is Europe’s No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world’s greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever-expanding team as we strive to become the World’s No1 Online.

 

About the Role

Supporting regional paid social teams with operational tasks, optimisations and budget management across a range of social activities, such as Facebook, TikTok, Instagram, Snapchat, Pinterest platforms.

Responsible for: Performance of regional paid social activity. Delivering reporting and insights back into the territory teams. Supporting the Paid Social Manager with account excellence.

 

Key Responsibilities:

• To build new campaigns across multiple Paid Social ad-platforms, including Facebook & Instagram as priority platforms
• Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month
• Specifics of account management and optimisation include audience reviews to ensure relevance and minimal overlap, creative reviews to ensure high quality creative & suitability to targeted audiences
• Creating full funnel strategies across awareness/consideration/conversion campaigns 
• Working with our in-house design team on banner and ad creation  
• Constant optimisation of campaigns to agreed revenue and ROI targets  
• Managing daily paid campaign spend to ensure optimum campaign performance  
• Conducting competitor research and analysis  
• Arranging third-party translations of ad copy for non-English activity 
• Working with client services, trading teams and colleagues to deliver accurate and clear work output 
• Maintaining Ingenuity best practice in all accounts within your remit 
• Contributing to reporting on a daily, weekly and monthly basis (depending on the client) 

 

KPI’s 

• Paid performance of regional paid social performance, measured against COS%, NC and GP.
• Delivery of new campaigns, Keywords, Ad Copy across all relevant platforms and surfaces.
• Reporting on performance, transparent communication back to the trading, buying and management teams.
• Driving better Revenue volumes within COS% targets, acquiring more New Customers within CAC targets.

 

Key Behaviours  

• Team player – able to collaborate across functions 
• Initiative – able to think outside of the box 
• Organised 
• Pro-active and positive attitude 
• Developing self and others 
• Driven and goal orientated  
• Passionate 
• Can build strong relationships 
• Can work cross functionally across teams   

 

Essential skills  

• Prioritise, structure work & effectively manage time 
• Capability with key marketing platform technologies
• Excellent communicator – able to give clarity and provide detail on insights
• Ability to form good working relationships with internal teams
• Critical thinker and problem-solving skills 
• Project management skills 

 

Benefits

• Competitive Salary​
• Discretionary Bi-annual Bonus Structure (Performance Related)​
• Hybrid Working: 3 days in the office, 2 days WFH​
• Company Pension Scheme – Matching up to 4%​
• Enhanced Maternity and Paternity Policy​
• Access to On-Site Doctor, Physio, Gym and Shop​
• Commitment to Continued Learning and Development Through our Bespoke L&D Offering​
• Exclusive Discounts off THG Brands
• Many More...