Paid Media Manager

About the Division:

Lookfantastic is Europe’s No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world’s greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever-expanding team as we strive to become the Worlds No1 Online.

It’s an incredibly exciting time to be joining the team.

About The Role

Leading regional paid media strategy, operational tasks, optimisations and budget management across a range of paid channels and engines, including platforms such as Google, Bing, Yandex, Baidu and Facebook.

Reporting to: Head of Paid Media, Core Beauty

Responsible for: Performance of regional paid media activity. Delivering reporting and insights back into the territory teams. Supporting the Head of Paid Media with strategic direction.

Key Responsibilities:

• Use data driven insights to quickly iterate and methodically improve results day on day, week on week and month on month.
• Specifics of account management and optimisation include Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.
• Working with our in-house design team on banner and ad creation
• Constant optimisation of campaigns to agreed revenue and ROI targets
• Managing daily paid campaign spend to ensure optimum campaign performance
• Conducting competitor research and analysis
• Reporting and analysis to show impact of work
• Delegation of tasks based on prioritisation to regional paid media team

KPI’s 

 

• Regional paid media performance, measured against COS%, NC and GP.
• Delivery of new campaigns, Keywords, Ad Copy across all relevant platforms and surfaces.
• Reporting on performance, transparent communication back to the trading, buying and management teams.
• Driving better Revenue volumes within COS% targets, acquiring more New Customers within CAC targets.

 

Key behaviours  

 

• Team player – able to collaborate across functions and locations
• Initiative – able to think outside of the box 
• Organised 
• Pro-active and positive attitude 
• Developing self and others 
• Driven and goal orientated  
• Passionate 
• Can build strong relationships 
• Can work cross functionally across teams   

 

 

Essential skills  

• Prioritise, structure work & effectively manage time 
• Capability with key marketing platform technologies
• Excellent communicator – able to give clarity and provide detail on insights
• Ability to form good working relationships with internal teams
• Critical thinker and problem-solving skills 
• Project management skills