Paid Media Manager

About Lookfantastic

Lookfantastic is Europe’s number 1 online premium beauty retailer. Carrying over 22,000 products and shipping to over 200 countries, we are the partner of choice for many leading beauty brands including the likes of MAC, YSL and Tom Ford. We have a portfolio of over 660 premium brands and revenue share has grown 40% year on year over the last 4 years, making us the most successful beauty website globally. The website attracts over 10 million visits per month, and we have everything onsite to suit every one of our customers individual beauty needs.  Our team are beauty enthusiasts and have a desire to create brilliant customer experiences, built from the insight and data executed through our integrated technology and expertise. 

About The Role

Leading regional paid media strategy, operational tasks, optimisations and budget management across a range of paid channels and engines, including platforms such as Google, Bing, Yandex, Baidu and Facebook.

Reporting to: Head of Paid Media, Core Beauty

Responsible for: Performance of regional paid media activity. Delivering reporting and insights back into the territory teams. Supporting the Head of Paid Media with strategic direction.

Key Responsibilities:

• Use data driven insights to quickly iterate and methodically improve results day on day, week on week and month on month.
• Specifics of account management and optimisation include Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.
• Working with our in-house design team on banner and ad creation
• Constant optimisation of campaigns to agreed revenue and ROI targets
• Managing daily paid campaign spend to ensure optimum campaign performance
• Conducting competitor research and analysis
• Reporting and analysis to show impact of work
• Delegation of tasks based on prioritisation to regional paid media team

KPI’s 

• Regional paid media performance, measured against COS%, NC and GP.
• Delivery of new campaigns, Keywords, Ad Copy across all relevant platforms and surfaces.
• Reporting on performance, transparent communication back to the trading, buying and management teams.
• Driving better Revenue volumes within COS% targets, acquiring more New Customers within CAC targets.  

Essential skills  

• Prioritise, structure work & effectively manage time 
• Capability with key marketing platform technologies
• Excellent communicator – able to give clarity and provide detail on insights
• Ability to form good working relationships with internal teams
• Critical thinker and problem-solving skills 
• Project management skills 

Benefits:

• Competitive Salary
• Agile working policy 
• Bi annual bonus scheme
• On site doctor
• On site gym 
• Exclusive discounts across THG Brands, Hale Country Club & King Street Town House
• Discounted rail & free onsite parking