Marketing Manager - Licensed Products - Myprotein

Job Title: Marketing Manager | Licensed Products

Reporting to: Product Strategy & Marketing Lead

Company: THG Nutrition 

Location: THG HQ (WA15 0AF) Office based 

About THG Nutrition & Wellness: 

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear. 

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day. 

Why be a Marketing Manager - Licensing at THG?

Joining THG as a Marketing Manager in Licensing offers you the chance to be at the forefront of innovative product positioning and strategy within a leading global technology group. You'll work closely with top-tier brands, drive market strategies, and have the opportunity to develop your career within a fast-paced, dynamic environment. With exposure to a variety of functions and the ability to make a real impact on product launches, your career progression and professional growth are highly supported at THG.

As Product Marketing Manager - Licensing, you’ll:

• Develop and execute go-to-market strategies for licensed products, ensuring alignment with brand and business objectives.
• Collaborate with product development teams to identify market gaps and shape product positioning and unique selling propositions.
• Lead creative campaign development and execution, working closely with in-house marketing and creative teams to bring products to life.
• Manage third-party relationships, upholding strong communication and collaboration with partners.
• Monitor and report on product performance, providing insights and recommendations for improvements.
• Present marketing strategies, campaign updates, and performance reviews to internal stakeholders, securing buy-in and alignment.

What skills and experience do I need for this role?

• Minimum of 4+ years’ experience in a brand/product marketing role, with a focus on developing market strategies.
• Proven track record in campaign and marketing channel execution, including digital marketing techniques (PPC, Email, Social, SEO, PR).
• Strong relationship management and communication skills, with experience in managing multiple stakeholders.
• Strategic mindset with a commercial approach to problem-solving and innovation.
• Experience in product development or strategic positioning, with a deep understanding of consumer insights and market trends.
• Ability to thrive in a fast-paced environment, managing multiple projects and adhering to timelines.
• Proficiency in web analytics tools, preferably Google Analytics, and an understanding of technical web aspects (HTML, browsers).
• Passion for the sports, health, and wellbeing sectors, with a driver of creativity and action-oriented attitude.

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 
• Enhanced maternity and paternity pay, depending on length of service.  
• Up to 10 days compassionate leave. 
• Buy back up to 3 days each year. 
• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP. 
• Access our in-house CBT therapist. 
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  
• State-of-the-art on-site gym. 
• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 
• Subsidised bus pass from Manchester City Centre to our ICON office.  
• Up to 50% staff discount on THG brands. 
• On-site staff shop. 
• Access to on-site barber 
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 
• Anniversary gifts when you hit 5 and 10 years of service. 

We are an equal opportunities employer. 

We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply. 

Please email talent@thg.com if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition, you just need to let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options.